How to Use Graphic Design to Boost Landing Page Conversion Rates
By Karina Popa
Landing pages need to be eye-catching in order to produce conversions.
Design and copywriting work hand in hand to make sure that landing pages carry out the task. Graphic design makes the path smooth from the start of the page to the call-to-action. CTA encourages users to move a step further.
Here are 6 ways by which graphic design can be used to enhance landing pages:
1. Let Users Visualize Content as well as other Offerings as "Real"
Though products offered on the web may be fast and convenient, their disadvantage is they are not tangible. When items look solid, users can associate with them in a positive way. For instance, an e-book can look as one that is seen on bookshelves when it has a complete, professional cover.
2. Tell a Story by Means of Illustrations, in Addition to Text or Photos
While photos can easily strike the interest of users, nothing could compare to an illustration when it comes to encapsulating the distinct style of a brand. It can communicate a brand's message more effectively than stock photography, especially when it comes with an air of lightheartedness, creativity or humor.
3. Reinforce Text by Using Meaningful Icons
Icons prove to be powerful since they encase lots of meaning even in a small space. These symbols are like colors in the way they produce quick responses due to emotional associations that are unexpected. Checkmarks and trophies are "positive" icons that associate users with success.
4. Let CTA Buttons Stand Out by Using Contrasting Colors
A landing page aims to get users to click on the call to action (CTA) button. At first glance, the CTA should stand out even when users quickly scroll through. This means, a CTA button should have contrasting colors instead of complementary ones.
5. There Should be Leverage Directionality in Graphic Design
Users tend to follow directional cues when they in front of a desktop computer. As an example, the person on the photo makes a connection with the user. Since this same person looks in the direction of the user, it has the tendency to direct the user's attention, which is best for a CTA or a sign up.
6. Make Use of Real People for Photos Instead of Models
Nowadays, users closely examine the level of "authenticity" demonstrated by a brand. For them, standard stock photos are artificial and do not look as trustworthy as pictures of real people. To address this issue, it is best to include photos of team members as well as customers in landing pages.
Powerful graphic design is a crucial part of usability for landing pages.
Before publishing a landing page for the very first time, it is best to make sure that the page's visual elements reinforce the text. Users should be able to see the visual message clearly whether using a desktop or mobile device. If so, the landing page will be effective.
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Not Sure About the Difference Between Desktop and Mobile App Design?
By Karina Popa
In 2016, browsing the internet using a mobile device exceeded that of a desktop across the globe. The mobile wave has made a dramatic change in the digital design game.
It can be challenging to create a great experience for users of mobile and desktop apps.
At present, both web owners and designers are doing all they can to catch up. The desktop design strategies they have been trying to make perfect for the last ten years are now considered as a secondary skill since the people who understand mobile more have gained ground.
Nowadays, the survival of both entrepreneurs and designers depend a lot on knowing the differences between mobile and desktop app designs as well as the way to make best use of both.
The Big Differences between a Desktop and Mobile App Design
Desktop: Large Screen
This gives an opportunity to include more stuff. A screen size affects each aspect of design, most especially navigation.
Desktop apps can accommodate navigation bars whereas mobile apps can only support pull-out menus. These allow users to discover more about a site like new sections they are not familiar with.
Mobile Device: Small Screen.
Since mobile apps have to make the most of its small screen space every time, these should only show the most important elements needed. This obstacle has brought about two interesting trends: minimalism and hamburger menu. Both succeed so they are also used in desktop design, wherein they are more of a stylistic choice instead of a necessity.
Desktops are capable of using cursor interactivity to its best advantage. This includes hover text and cursor-triggered animations, to name a few. This lets desktop apps feature screens filled with pictures as well as descriptions that only appear on hover.
Though users are not able to hover/rollover on mobile apps, they can use their fingers to do an unlimited number of gestures. Swiping, shaking or poking provide apps with fresh, new opportunities and allow them to be more fun.
Content in a multi-column format can be viewed well on a desktop similar to print text in magazines and newspaper. This makes it flexible to design layouts as well as position images, text and UI elements.
When content goes beyond a particular length, mobile apps have to make use of long scrolling and that is not bad at all. More often than not, mobile users prefer to scroll continuously plus this conserves screen space and makes interaction more fun using gestures. Long scrolling, like minimalism and hamburger menu is a mobile design trend that is now being used on desktop due to its popularity.
Mobile: Portrait and Landscape Views
Mobile apps can switch from portrait to landscape views and vice versa not like desktop screens. This is both an advantage and disadvantage to website owners and designers. While having two screen orientations will enable more functionality as well as better user personalization, it usually requires double design work.
Why Graphic Design Is Important in Marketing
By Karina Popa
For businesses to stand out from competition, they need to include graphic design in their marketing strategies. While the right tools in marketing can boost sales and customer engagement, adding powerful graphics will lead them to long-term success.
Takes Marketing Strategy to the Next Level
There are people who consider graphic design as a finishing touch but it is much more. When combined with the right marketing strategy, graphics can prove to be powerful.
Though text has the power to persuade, graphic design makes users associate with a brand. For those who are not convinced, think about the golden arches.
Graphic design is effective in communicating businesses to their target audience. Using great graphics in their marketing strategy will increase their visibility on the web and awareness of a brand.
It increases conversion (visitor to customer) rates, credibility and trust as well as develop unity within the company, encouraging employees to be more productive and take pride in their work.
Most importantly, graphic design which is well thought of will surely kill competition. Well-executed branding will set a company aside from the rest of the crowd.
There are 3 major ways to boost marketing by means of graphic design:
A well designed logo is an effective way to communicate a brand's identity and vision. This can convey what words cannot say. A company logo is a very important building block of a brand, together with the name as well as the products/services that a business offers.
A logo can easily be retained in the memory of users. It will be displayed in the company's business cards, website, products and everything that is part of it. Some viewers may not easily recall a name but will most likely remember a company by means of a captivating logo.
Creative graphic design matters when it comes to converting visitors into customers. When a website is visually appealing it catches the interest of visitors and gives them more than enough reason to become potential buyers. A great design reflects high quality products/services desired by people.
A website gives a first impression of a company to prospects. It paves the way to a business since viewers will want to go through it before they ever think of buying. For this reason, it is important for a business to always make a good first impression.
When a website has a great graphic design it complements the content in it. It will enhance text that will in turn, boost sales. A website works 24 hours a day for a business owner and it would be an advantage if people stay to buy then come back for more.
In the past, brochures, catalogs and flyers were used as forms of adverting. These traditional means of advertisement, though, can still be effective in communicating with an audience when done the right way.
Adverts can be seen everywhere across social media and people have the tendency to scroll past them. When people receive a flyer, they tend to take a look at it before throwing it.
In the same way, letterheads, calling cards, newspaper ads and posters among others continue to be effective in making a brand known to their target market. Though digital marketing is the latest trend, it still has not totally replaced traditional advertising. Such platforms require quality graphic design in order for a business to benefit from it.
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