More Tips to Improve Your Website's Bounce Rate
By Karina Popa
1. Create easy-to-read content that continues to flow smoothly.
Consider Google Images and Facebook. The more you scroll down a page, the more it continues to load. This smooth, continuous flow is effective in catching the interest of visitors.
Visitors cannot be expected to click and have a look at the entire website, so the best way to make visitors stay longer is to create a seamless flow. For example, as a visitor scrolls down a display of the latest interior design projects, this can instantly proceed to a display of featured pieces of furniture, then so on and so forth. The landing pages can have different sections that overlap one another to give visitors an idea of the products/services offered on the website.
The other vital element of creating a seamless flow is making it easy to read and understand. Visitors would not want to read a lot of text, especially when they may only be browsing for some information.
Paragraphs should be separated into titled sections. They should also be easy to digest. If not, they should be divided. Whenever possible, it is a good idea to make bullet point lists. To keep the interest of visitors, it is best to be direct to the point. In a nutshell, improving user flow improves the bounce rate.
2. Identify the bouncers
Even if a website has high traffic but visitors leave right away, this can be a problem. There are a number of reasons why this happens.
For instance, based on Google Analytics, most visitors of a certain website use Mozilla Firefox. If the website does not run well on Firefox, this will result to crashes and eventually, cause visitors to leave the page.
One more reason why visitors bounce away from a website is when it does not target the right audience. If the web owner is a designer, he would want his website to be viewed by commercial businesses looking for an online presence, and not by people who like to remodel their houses.
It is pointless for people in the health industry to view such a site so they will just leave once they reach the landing page. Another reason for random traffic is poor marketing or wrong advertisement placement, so marketing strategy is an important consideration as well.
3. Design for different kinds of devices
People nowadays are bound to search the web using different kinds of devices besides a laptop or desktop computer. At present, most of them browse the Internet on their mobile gadgets like smartphones or tablets, since these are more convenient and accessible.
When a website is not designed to render well on the screens of mobile devices, this can be one reason why it has a high bounce rate. Users might get discouraged when they try to load a web page using their phone, so when it is not supported by mobile device, they will just quit.
Websites can get the responsive web design the help of many tools. In addition, WordPress provides themes that can easily be formatted for different platforms.
It is a MUST to have a responsive web design to improve bounce rate.
Any MJM website design should have implemented a responsive design - if you want more customers, that is. Choosing a professional service with experience in MJM designs is the best way to go forward.
The Facebook Algorithm is updated constantly. The various weights and relevance Facebook may assign to these areas can be changed. But the overall use of the Four Factors should remain fairly constant. If used properly, you can use Facebook to your advantage in promoting your podcast, your profile or your business.
When the Facebook Algorithm looks at your posts, it does so in four areas: Inventory, Signals, Predictions and Scores. I talked in a previous article in-depth about what each of these areas actually represent.
Each person who has an account on Facebook is given their own individual score through the algorithm. This score is unique to each person and determined by their own connections, interests, and how they interact with various content.
So if you interact more than your friends or relatives concerning a post or article, your score for that post will be higher than your acquaintances. The Facebook algorithm will use this information to show you other content it thinks you will interact with as you move forward.
Let's use an example to illustrate this:
Assume a friend you work with gives a post about robotic technology being implemented in your company. The post discusses how it will make the shipping and receiving area more efficient and will save the company millions of dollars per year in expenses.
Your friend then comments that it will cut the employee workforce for that department in half and that is where the savings will come from.
You "Like" that post. You then "share" that post and "tag" a couple of other co-workers in the process. You comment that you do not like it when "computers take over."
Your friends then "like" and "share" with their social profiles. They leave comments as well.
Over the course of a few hours, the original poster, you and those who have commented carry on a conversation. You may even post a few links to other content the supports your viewpoint.
Others that do not work for your company also see this and interact. Leaving comments and sharing the post with their followers. Some of them post it into groups they are in and that generates additional comments and shares.
The Facebook Algorithm takes ALL of that data and gives this post a HIGH SCORE. There is a lot of interaction. A lot of sharing among various interests and groups. This is the type of post Facebook will promote to other feeds and timelines - even those whom you do not know. They could be "friends of friends" (in Facebook terminology).
In the process, Facebook determines that you need to see more from the person who originated the post. The Algorithm has determined you will probably be commenting and interacting with additional information this person posts on their own timeline and feed. Which, once you see it, you do!
The same would then go for other people. Facebook will show them more information from YOU.
Have you ever received those "Friend Recommendations" from Facebook? Those are not random recommendations. The Facebook Algorithm has determined that you and those people you are not connected with have a lot in common. They are trying to get you to connect so further interactions can occur between their contact list and your contact list. This in turn will grow Facebook!
Have you ever had one of those posts where you share something with the world - and nobody notices? Your mom may give a "like" but that is about it? I know I have. That used to confuse me. How can other people get tremendous traffic but I get almost none?
Well, here is how that works and the reason why those posts fail.
It involves scoring of the Algorithm again. But this time, a "low score" rather than a high score.
Let's say you make a post about something that you have not talked about with your group before (or it has been an extremely long time since the last time you shared something along that topic line).
It could be something as random as posting a memory about your high school graduation.
Nobody comments. You may have 800 likes. But nobody comments. You may have 1,000 views. But only three comments and one share.
The Facebook algorithm is not going to give this post a high score at all. It will get a relatively LOW score, even though you had 800 or 1,000 likes. Facebook does not judge "likes" the same as "shares," nor does it judge "shares" as much as comments and interaction.
Because this post has such a low score, it will not be shared among the majority of your contacts. Maybe your immediate family will see it. But that is about it. Unless you start to actually have a conversation with someone (anyone, even your family), this post is going nowhere.
Facebook, LinkedIn, Twitter, Instagram, Pinterest, every single social media platform out there, uses an algorithm to support the platform. This algorithm is used to determine what other people will interact with on the platform. Links that take people away from the platform receive lower scores.
This is important to remember as you post your information on these social media sites. If you want to increase your visibility, especially on Facebook, you need to use the algorithm to your advantage.
Robert Thibodeau has been in online media since 2010. Between his online radio programs and his podcasts, he has accumulated more than 3,000 episodes in that time. He has conducted almost 500 interviews in that time as well. He has helped many podcasters with launching their own podcasts (many of which have earned numerous podcasting awards). He has a complete podcast training program, taking you from "Concept to Launch and Into Monetization." You can read more information on his training program at http://www.podcast-training.com You can also download his "Podcast Creation Checklist" for FREE under the "Services" tab on his website.