2017 Books

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4 Digital Marketing Tips for Beginners

By Satvik Mittal 

You need to come up with a digital marketing strategy if you have a new business or you have a new business plan. Digital marketing may be a new thing for you, and it can be difficult, especially if you don't know how to go about it. Here are our tips that can help you.

Digital Marketing

If you have been in the world of business, you know the role of the technology in the affairs of business. The new generation is kind of born with the cell phones in their hands. The use of smartphones is on the rise.

People don't use today's smartphone for entertainment purposes only. They also use this technology for making purchases online. Since people look for their desired products and services online, you need to have your presence online in the form of digital marketing so you can advertise your business online.

1. Website

You have to have a business website. If you don't have one, you have lost a huge opportunity. Usually, online buyers look for a product or service by visiting the website of the manufacturer.

On the website of the manufacturer, they browse through the list of the products in order to check several things, such as the price, specifications, types and other features of the product or the service. If you don't have a website, you are probably losing a lot of potential customers. Therefore, make sure you hire a website developer to get a website for your business.

2. SMS

Sending product promotional messages to your potential customers is another great digital marketing strategy. You can send these messages to your previous customers as well. As soon as you launch a new product or service, make sure you inform your customers through an SMS message.

3. Social Media

Most of the big players in the field of business use Facebook, Twitter and YouTube for promoting their products. A main advantage of using social media sites is that they don't charge anything for getting you registered.

Once signed up on a social media site, you can build your followers to share new information about your products with them.

4. Email

Email is another means of digital marketing nowadays. The beauty of emails is that they are easy to write and can be cost-effective. Aside from using the standard email formats, you can also use special templates offered by different providers. They will help you make the email more professional at no additional costs.

You can use many ways to produce data that can be analyzed to find out if the campaign was a success or failure. So, sending product promotion emails is on the list of best digital marketing strategies. Make sure you send the newsletters each week or you can send one when you introduce a new product or service.

The Takeaway

In short, you can use a lot of strategies to make your business a success. And these were some of the most common ones that businesses use nowadays. The trends are changing quickly. So, make sure you use all the strategies that can work for you.

Are you interested in digital marketing? If so, you may want to head to DSDM for advance course of digital marketing in Delhi. The course will help you learn a lot of useful things about online marketing.


2017 Magazines


Eaton PW9130 Review

By Swati D Banerjee 

Storing and accessing sensitive data is very important. Similarly, someone who has to work on servers or maintain a server cannot afford to switch it off or lose power as it would lead to disaster for the critical jobs they handle. A powerful and strong power backup is the most essential important in these cases. Nothing does the job better than Eaton pw9130. It is a powerful UPS which can provide the required backup for a long time. It can handle both the 50Hz and 60Hz voltage and provide uninterrupted power backup till the main power is restored.

Equipped with ABM battery charging technology the UPS can provide non-stop power back up in cases of power failure. The minor voltage fluctuations and any power spike can be handled well by the product. In normal times it runs on normal power during normal time but in case of power outrage the power is drawn from the battery. It is also fitted with latest updates and power management software that helps the battery to handle power source and supply intelligently. There is a LED panel fitted which displays the status of the battery and other important features.

The operating frequency is very wide along with direct current providing capacity, making it a favorite for backing up of servers or networking gears, medical systems, record archive, among such other critical systems. The operating temperature has a wide range and varies from -40 degree C to +40 degree Celsius. It comes with a warranty of 2 years, and can be extended according to the plan based on requirement. The installation is very easy and it comes both in rack-mounted and wall-mounted structure for saving space in either of the cases creates an impressive reason to buy Eaton pw9130.

One of the main reasons of such a good performance of the battery is having a high power factor. It provides a power factor of 0.9 thus there is no wastage of energy. This also reduces the chances of overheating of the battery along with very high performance. The sound emissions are also lesser than 50 decibels so you won't be irritated by the constant buzzing sounds that other batteries produce.

If you want uninterruptedly working of the equipment requiring high power, you can buy Eaton pw9130 UPS without any second thoughts. The battery comes with communication slots and USB connectivity slots making your experience really pleasant. You can buy it directly from their website and get a good price value. You can also expect good customer service and support if you have any glitch while installing or using it.

You can also select the built and model number with different capacity but same technology according to your requirement. The scalable and power efficient power system is sure to protect you from any types of malfunctioning of you main power supply. The unit is easy to carry and transport. The cost and space requirement is not too high and the whole handling and operating is very easy to perform. The wide input voltage range and stable output range is certain to provide full customer value and satisfaction and puts this battery apart from its peers.



Why Adobe Photoshop Is Great

By Rosina S Khan  

Adobe Photoshop is popular these days for it helps designers and editors in their works. It turns mere pictures into masterpieces. Its demand in the creative world is that it is the best photo editing software program that gives you great features for a fully fabulous design. Other than that, Adobe Photoshop is user-friendly and it provides tools that will aid you in the editing and enhancing of photos.

There is no doubt that the knowledge and skills in Adobe Photoshop have helped so many artists to earn money and to have pride in their works. There are many reasons why one should learn Adobe Photoshop. Here are some of them:

1. You can express yourself creatively.

Once you start exploring, you will certainly explore more and learn to use them for your designs. You will soon find out how to make your designs better. And as you create and design each day, your creative ideas will flow.

2. You can create different creative design projects.

Aside from editing photos, you can also create a greeting card, a business card, a poster, and others. By using the different creative tools in this software, you can surely come up with a great design that will not only impress clients but will also enable you to pour your ideas into it and make you feel contented.

3. You can restore old photos.

Old family photos may have worn out and before Photoshop came, these pictures ended up in trash bins. But nowadays, you can restore these photos and refresh the memories of the old times. Using healing brush, clone stamps, patch tools and others, you can give the old photos an innovative touch. Everyone would always want to treasure memories and the best way to do that is through restored and renewed photos.

4. You can artistically combine graphics with text.

In graphic designing, images and text always strive to combine together in order to have a great output. In Photoshop, you will not merely combine them but you can even find better ways to make it look artistic and attractive. Strokes, drop shadows, bevel and emboss and other effects can add more beauty to your text. Images can also look better even by simply adjusting brightness, contrasts, exposure and others.

5. You can make art works using brushes.

There are many available Photoshop brushes. This gives a special effect to your photo or the layout that you have in hand. Brushes could give your design that amazing touch when you choose the right one and apply it to your design.

6. You can change the color of a picture.

Isn't it cool that your colored pictures can turn into monochrome ones in just one click? You can easily do that in Photoshop. You can even edit some parts and change the color or even add effects using gradient and other tools. Some change the entire photo into sepia or other colors.

7. You can correct the mistakes of a photograph.

Even if your photograph doesn't really look good or has certain mistakes, you can still adjust and rectify that in Photoshop. It can cover up poor lighting, marks on the picture, dark photos, red eyes and others. You can also crop the picture if there are some parts which were mistakenly included when you took the snap. You may use a brush to edit marks and even match the colors with the existing picture.

8. You can do T-shirt designs.

If you are having some problems on how to make a great T-shirt design, Photoshop can be the answer to give you a truly appealing output. They will look better when printed on T-shirts with the added effects from this software. This will even give you more clients.

9. You can transform pictures artistically.

In Photoshop, pictures can be transformed into a charcoal drawing, a watercolor rendered art, and many others. You can even choose to make it look like a photocopied work, a stained glass art, and others using the Filter tool.

10. You can have personal fulfillment.

The outputs in Photoshop are completely worthy and give pride to your designs. You will gain more self- confidence. The knowledge and skills you have will enhance you to bring the job using the software to the next higher level. It is a treasure that you will always have. This is a tool that will help you succeed in the graphic design field and give you utter fulfillment.

This software not only allows you to make professional designs but it will also help you to earn. If you haven't tried learning Adobe Photoshop, it is about time for you to learn. There are so many Photoshop Tutorials that you can find in the web. You may use this article to help you learn the beginner highlights in Photoshop.

Rosina S Khan has authored this article, emphasizing why Adobe Photoshop is at all some great software.

For a wealth of free resources based on an Academic Guide on Databases, quality scholar papers, valuable blogs, stunning fiction stories, amazing self-help eBooks and commendable articles, all authored by her, and much more, visit: http://rosinaskhan.weebly.com. You will be glad that you did.



Apple Pay - Explore The Paramount By Electronic Payment Gateways

By   

Digitization of payments has revolutionized the trade and contributors like Apple Pay play a major role in it. In fact, it is overwhelming for a startup business to determine which one plays the trick midst a plethora of Credit Card Processing Services. However, electronic payment processing these days is simple on the outbreak of numerous choices and options for availability of merchant account services. In addition, the flexibility offered in making electronic payments using a mobile phone helps in broadening the scope of operations.

Credit Card Processing Services - What You Ought To know

Processing credit cards is imperative for a startup business. Typically, small or medium-sized startups, Enterprises, B2B or B2G service provider require this facility. Good payment processing company offers numerous customized solutions to meet business specific needs and wants. However, you need a merchant account to accept credit card payments online or at a POS terminal. Certain advantages are

• Substantial revenue boost
• Unified payment processing
• Security
• Flexibility of operations

However, integration of innovative payment processing technology like Apple Pay adds the cutting edge leverage to the business. The scope of various merchant services offered by the business can expand exponentially upon such successful integration.

How Things Work - Why You Need To Know?

The paradigm of credit card processing revolves around verticals like merchant, merchant's acquiring bank, cardholder, cardholder's issuing bank, and association of the card. Payment processing gateways like Apple Pay eliminate many verticals from this association due to innovation. On the other hand, a typical Credit Card Processor mechanism requires the engagement of all these verticals. Accepting credit cards is common these days. The steps involved in such credit/debit card authorization transaction are

• Cardholder pays the merchant
• Merchant's acquirer bank sends the payment information to card network
• Card network sends the information to cardholder's issuer bank
• Cardholder's issuer bank sends approval
• Card network returns to merchant's acquirer bank with payment approval

Merchant Account Processing through this gateway is lightening fast and payment processing requires merely a second or two.

Merchant Services And Their Indispensible Role - Is A Replacement Possible?

Financial service providers or banks that provide card payment acceptance and processing facility to a merchant are termed as merchant services. However, small business merchant services mandate acquiring a merchant account to begin accepting the payments. In addition, merchant services govern the merchant account rate. Therefore, the entire scope of entering into a minimum processing fee account solely depends upon finding the right Merchant Processing Account. Processors like Apple Pay or other third party payment processors eliminate the need for merchant services or processing account by operating on a parallel channel.

Understanding the imperatives of E-commerce is very essential to make the most of it. Many unparalleled service providers apart from the conventional credit card processing services help in expanding the horizon by offering competitive rates and better flexibility. Therefore, look for possible solutions available online for a rugged boost to your E-commerce before entering into an agreement. Service providers like Apple Pay do have unparalleled solutions that you need today to survive and thrive.