Infusium 23 Announces US Synchronized Swimming Sponsorship
~ Partnering Brands Look to Make A Splash in London
April 2012
Infusium 23, the haircare problem experts since 1924, is proud to announce its sponsorship of the United States Synchronized Swimming National Team on its journey to win gold at the 2012 Summer Olympics. The partnership kicks off in March 2012 with a program that will include a social media campaign as well as a national sweepstakes.
Infusium 23's iconic brand has long provided women with a range of 3-step systems for a variety of hair care needs. Its products are scientifically-designed to protect and build healthy hair while also helping to defend against the damaging effects of environmental elements and daily styling habits. The brand's product line and support of strong, healthy women are a natural fit for this sponsorship. USA Synchro's mission not only focuses on female leadership, development, and empowerment within the organization, but the sport itself requires endurance, strength, and control while under pressure.
"With the number of hours our athletes spend training in the water, their hair can take a beating," says Terry Harper, USA Synchro's Executive Director. "Infusium products exemplify high quality, high performance, and excellence, which is what each of our athletes strives for every day. This partnership between Infusium and us is a great fit."
USA Synchro is a not-for-profit organization that services the sport at all levels. The national team, comprised of ten women, has represented the U.S. in the Olympics since 1996. In 2011, USA Synchro won the silver medals in both the team and duet competitions at the Pan American Games in Guadalajara, Mexico. The team is currently training for the Olympic Qualification Tournament in London, April 18-22.
"It is an honor to work with and support women of this caliber," says Rick Cutler, Marketing Director at Idelle Management Company. "Each of these athletes, individually and as a team, embodies the values of passion, drive and spirit that are important to us as a brand. We are proud to align with an organization that mirrors our ideals."
SPORTS MAGAZINES AND DVD'S
Ballpark Nachos Get an "Extreme Makeover" for 2012 Baseball Season
ARAMARK debuts a new-look nacho at 11 ballparks
April 2012
The ballpark frank may be king of the diamond, but the unassuming nacho isn't far behind it in popularity. In fact, ARAMARK, the award-winning food and hospitality partner at 11 Major League Baseball stadiums, expects to serve more than one million orders of nachos to hungry baseball fans during the 2012 season.
This year, the nacho enters Opening Day with a new look and greater fan appeal thanks to an "extreme nacho makeover," courtesy of ARAMARK. ARAMARK chefs spent the off season exploring new ingredient combinations and testing various recipes to come up with a roster of gourmet nachos that is sure to be a home run with fans.
The new-look nacho offers fans fire, ice, and everything in between. Whether it's Fenway Park's Kickin' Chicken Nacho, a take on the spicy Buffalo wing, Angel Stadium's ice-cold Arctic Nacho, topped with vanilla bean ice cream, or Citi Field's Pastracho, the New York deli staple, pastrami, piled high atop fresh fried corn tortilla chips, ARAMARK's chefs have overhauled the nacho to offer fans something different this season.
"Fans tell us it is important to stay true to the roots of baseball classics, but continue to offer a wide array of signature and distinctive menu options at each of our ballparks," said Marc Bruno, President, ARAMARK Sports and Entertainment. "Our fans know best, which is why we spend every off season coming up with something new and unique to exceed their expectations."
As baseball's premier food and beverage provider, ARAMARK uses consumer insight and takes inspiration from local flavors when creating new menu items each season. Additionally, through its long-time partnership with the Culinary Institute of America, ARAMARK's chefs are constantly learning and practicing their craft, to remain at the forefront of innovation.
"The tortilla chip is so versatile and provides a canvas for marrying unexpected ingredients and hometown flavors," said Chris Culver, Vice President of Food and Beverage, ARAMARK Sports and Entertainment. "Our chefs had the opportunity to be really creative when making their ballpark's signature nacho and we're confident that our new roster of nachos will excite our guests and make their game day experience even more enjoyable."
Here's a look at ARAMARK's signature nacho roster, by ballpark:
Angel Stadium
Created by Executive Chef Rick Wineman
Chicken Barbacoa Nachos: Chips topped with charro chili beans, chicken barbacoa, queso, pickled jalapeno, black bean relish with habanero, avocado sour cream and mild salsa
Beef Barbacoa Nachos: Chips topped with charro chili beans, beef barbacoa, queso, pickled jalapeno, black bean relish with habanero, avocado sour cream and mild salsa
Arctic Nachos: Crispy flour tortilla sprinkled with cinnamon sugar and topped with vanilla bean ice cream, Hershey's syrup and caramel sauce
Citi Field
Created by Executive Chef Robert Flowers
Pastracho: Fresh fried corn tortilla chips topped with chopped NY pastrami, Swiss cheese sauce, sauerkraut, thousand island dressing and sliced scallions
Citizens Bank Park
Created by Senior Executive Chef Glenn Richmond
Ancho Pepper Braised Pork Nacho: Chips topped with ancho pepper braised pork, nacho cheese, fresh cut tomato salsa, fresh jalapenos and sour cream
Barbecue Chicken Nachos: Chips topped with slow roasted chicken braised in barbecue sauce with nacho cheese, black beans, fresh cut tomato salsa and sour cream
Coors Field
Created by Executive Chef Craig Luckmann
Colorado Queso: Fresh corn chips with spicy chorizo sausage covered with Monterrey jack and green chili cheese sauce topped with pico di gallo and sour cream
S'more Nacho: Fresh tortilla chips fried then coated in graham cracker crumbs and cinnamon. Topped with warm marshmallow fluff, drizzled in chocolate sauce and finished with M&M minis and mini marshmallows
Fenway Park
Created by Senior Executive Chef Ron Abell
Kickin' Chicken Nacho: Shredded chicken tossed in buffalo sauce over warmed corn chips with blue cheese dressing and blue cheese crumbles, served with a carrot and celery stick
Kauffman Stadium
Created by Executive Chef Erin Wishon
Cheesy Corn Brisket-acho: Chips topped with smoked brisket, baked beans, cheesy corn and coleslaw drizzled with barbecue sauce
Minute Maid Park
Created by Executive Chef Jason Kohler
Barbecue Brisket Nacho: Tortilla chips topped with smoked, cubed brisket, nacho cheese and corn salsa
O.co Coliseum
Created by Executive Chef Rodney Nestegard
Cholula Kalua Nacho: Yellow corn tortilla chips topped with seasoned cheese sauce, fresh tomato salsa, avocado cream and Cholula infused Kalua shredded pork
PNC Park
Created by Executive Chef Rich Montini
Bucco Nacho: Lime tortilla chips topped with ground beef, smoked jalapeno peach salsa, cilantro creme fraiche and nacho cheese
Rogers Centre
Created by Executive Chef Dilup Attygalla
Big Smoke Jerk Chicken Nacho: Tri-colored tortilla chips topped with cheddar cheese sauce, smoked jerk chicken, pico de gallo, scallions, country slaw and jerk-infused sour cream
Turner Field
Created by Senior Executive Chef Mike Pappas
Chili Cheese Pico Nachos: Santita chips, house made chili, shredded cheddar and Jack cheese, pico, jalapenos, sour cream, cilantro and green onion
Sweet and Sour BBQ Carnita Nachos: Santita chips, house smoked pork, Sweet and Sour barbecue sauce, barbecue beans, shredded cheddar, green onion, bread and butter pickles
Visit
www.ballparkfoods.com for a look at the food and beverage programs available at each of ARAMARK's ballparks this season.
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Familia Camarena® Tequila Continues Marketing Sponsorship With Chicago White Sox
Familia Camarena Tequila announced that the company will continue its marketing sponsorship agreement with the Chicago White Sox, solidifying the premium tequila's second year of partnership with the Major League Baseball franchise.
"Familia Camarena Tequila's inaugural year with the White Sox was an exciting foray into the Chicago market for the brand," said Gerard Thoukis, Director of Marketing for Camarena. "We embrace the opportunity to continue positive momentum and exposure with this well-respected franchise as we expand distribution across Illinois and the Midwest."
"We are pleased to continue our relationship with Familia Camarena Tequila," said Brooks Boyer, White Sox Senior Vice President of Sales and Marketing. "It is our continual commitment to provide innovative marketing opportunities for our partners, while at the same time facilitating a memorable game-day experience at U.S. Cellular Field. Partners like Familia Camarena Tequila help make this possible."
The award-winning taste of Familia Camarena Tequila has proved a fan favorite among professional sports stadiums across the country. Announcement of Familia Camarena Tequila's partnership renewal with the White Sox coincides with the announcements of sponsorship renewals between Familia Camarena Tequila and five other high profile Major League Baseball clubs across the league.
BOOKS AVAILABLE
Altrient Spokesperson and CrossFit Sports Star, Cheryl Brost to Make Special Appearance
April 2012
Altrient, Inc, a maker of high-performance nutritional supplements, primarily high-dose vitamin C, is headed to Nashville, TN, April 12-15, for the 3rd stop of The Balance Your Life Road Tour 2012. The tour is part of "The Balancing Act" Morning Show on Lifetime Television and is presented in conjunction with the multi-state Southern Women's Show circuit. Making a special appearance at the Tour Stop is Altrient Spokesperson, high-ranked CrossFit competitor Cheryl Brost.
"Everything has been over the top for our first two shows in Savannah and Memphis," said Cindy Nachman, CEO of Altrient™, Inc. "But this stop will prove to be even more exciting, we have Cheryl joining us in Nashville, she will provide first-hand insight as to how the Altrient products have improved her training and performance levels during the 2012 competitive season."
As the spokesperson for Altrient, Brost, who claimed the title of 7th Fittest Woman in the World at the 2011 Reebok CrossFit World Games will also be participating in community outreach during the Nashville visit. Brost, who is currently ranked 8th in her region and 88th worldwide- along with the Altrient team, will be making appearances at local CrossFit boxes (official training gyms) to provide inspirational words and training tips to fellow CrossFit athletes, as well as participate in a mini-CrossFit challenge with local celebrities to benefit Nashville non-profit, the Boys & Girls Clubs of Middle Tennessee.
Back at the Southern's Women's Show inside The Balance Your Life Road Tour pavilion, Brost will join Nachman to present in-depth information about the products and how the high-performance supplements can play a role in the nutritional wellbeing of one's family. That information includes Altrient products C and ME™ and LED, the proprietary Liposome Encapsulated Delivery system that transports essential nutrients throughout the body. Because Altrient alone uses LED, it can offer levels of product effectiveness unmatched by any other health or supplement provider at any price. To learn more, go to www.altrient.com .
The annual Southern Women's Show is one of the most highly anticipated events in Nashville. It attracts thousands of local women with fashion shows, cooking demonstrations, beauty tips, health screenings, decorating ideas, and personal growth opportunities —all tailored especially for women— as well as celebrity appearances.
About the Balance Your Life Road Tour:
The "Balance Your Life Pavilion" will reach over 250,000 women in person and millions through online and TV broadcast. Tour partners include CeraVe®, Big Fish Games, Altrient™ and The Gateway for Cancer Research. It's the perfect partnership, since "The Balancing Act" and the Southern Women's Show not only share a common constituency, but also a mutual purpose and mission: To help women balance it all. For more information on the "Balance Your Life Road Tour" go to
http://www.thebalancingact.com/tour/.
April 2012
More than five million kids under the age of 18 suffer a sports related injury each year with approximately half of these due to overuse, according to the CDC. April is Youth Sports Safety Month and the STOP Sports Injuries campaign has several free resources and events available to help educate parents, coaches and athletes on preventing sports injuries and keep kids in the game for life, including:
Free live webcast, Preventing Injuries in Youth Sports, April 17th, 7:30-8:30 p.m. EDT
Our first ever webcast, sponsored by DePuy Mitek, will feature renowned sports medicine doctors, including James Andrews, M.D., Peter Indelicato, M.D., Christopher Harner, M.D., Lyle Micheli, M.D. and William Levine, M.D.. Each of them will discuss injury prevention strategies for parents and coaches. The webcast will be held live and give attendees the opportunity to ask questions to some of the top team physicians in the world. Register for the webcast here.
Twitter Tweet Chats - April 4th & 25th - Have a Twitter account? Log-in or set one up and join us for two, hour-long
Tweet Chats hosted by Dr. David Geier of the Medical University of South Carolina. On April 4th at 8 p.m. EDT, we will be discussing youth sports safety and injury prevention, and on April 25th at 12 p.m. EDT we will be focusing on concussions in youth sports. Follow us on Twitter or e-mail Joe Siebelts to find out more!
Coaches Curriculum – This comprehensive curriculum provides coaches with a guide to discuss injury prevention with parents during new season orientations and also has a power point presentation to go along with it. This free downloadable tool is available at www.stopsportsinjuries.org/resources.aspx.
April is also the perfect time to host an event in your local community to help promote youth sports safety. Register your event online and receive a free STOP Sports Injuries campaign starter kit, including 50 copies of each of our printed tip sheets, posters, stickers, tattoos, folders and more.
To learn about and join the team of more than 300 other organizations, who are making an impact in preventing youth sports injuries visit www.STOPSportsInjuries.org
STOP Sports Injuries
The STOP Sports Injuries campaign was initiated by the American Orthopaedic Society for Sports Medicine (AOSSM) and includes a comprehensive public outreach program focused on the importance of youth sports safety—specifically relating to overuse and trauma injuries. The initiative not only raises awareness and provides education on injury reduction, but also highlights how playing safe and smart can enhance and extend a child's athletic career, improve teamwork, reduce obesity rates and create a lifelong love of exercise and healthy activity. The campaign's message underscores the problems of youth overuse and trauma injuries and emphasizes the expertise of our coalition of experts, including the American Academy of Orthopaedic Surgeons, American Academy of Pediatrics, National Athletic Trainers' Association, National Strength and Conditioning Association, American Medical Society for Sports Medicine, Sports Physical Therapy Section, Pediatric Orthopaedic Society of North America and SAFE Kids USA.
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