2019 REAL ESTATE BOOKS
Quality Real Estate Representation: Sales, Selling, Marketing, Or A Combination?
By Richard Brody
We often, discuss, what someone should seek, from the real estate agent, they hire, to serve and represent their best interests, needs, goals, and priorities. An ideal agent possesses a combination of, a true, positive, can - do, attitude, an inspiring, motivating manner, and personality, and a well - developed, relevant, skill - set, and aptitude. However, far too often, we don't consider, other necessary skills and traits, which relate, to achieving the essential necessity, of getting the property sold, etc! With that in mind, this article will attempt to briefly, consider, examine, review, and discuss, the differences between sales, selling, and marketing, and whether, one is most important, or there is a necessary combination, needed and required.
1. Sales: Many agents state, they are, in - sales, rather than stating, they sell real estate. Why is this? Is it because, they perceive a negative connotation, about selling, or are they focusing on what they believe to be, the politically - correct approach (also known as, PC)? What about the concept of selling, do they fear, or lack the confidence/ skill, etc, which makes a difference, for the better?
2. Selling: We all sell something, regardless of occupation, or goals and priorities? We either sell, ourselves, a product or a service! Professional selling is, both, an art, and a science, requiring a willingness, and ability, to be proactive, and real estate agents, must combine this, with serving the needs, goals, and priorities, of one's clients, while maintaining the integrity, and ethics, required, both, by the law, and the Code of Ethics! The science of selling, includes the techniques, needed, and a willingness to master, the essential necessities of handling objections, addressing needs and perceptions, and proactively, bringing together, the seller, with the best qualified, potential buyers, in order to achieve a meeting - of - the - minds!
3. Marketing: Quality representation is only accomplished, when a comprehensive, well - considered, marketing plan, is perceived, and conceived of, created, and used, to attract the right buyers, to consider his client's property! First, it's important to recognize the target - market, most likely to seriously consider, this specific home, and use the best combination of vehicles, to market and promote it, effectively! Then, one must determine, the best way, to expend these funds, in order to get the best, bang - for - the - buck, and achieve his clients expectations.
4. Combination: The best approach is, to use, a combination of these necessities, to provide, what most seek, which includes, selling the home, in the shortest period of time, at the best price, with a minimum of hassle!
Doesn't it make sense, to consider, the best way, to market, and sell, a house, from the onset? Thoroughly discuss these ideas and concepts/ approaches, with the agents, you interview, before you hire, the one, who will best represent you!
Richard has owned businesses, been a COO, CEO, Director of Development, consultant, professionally run events, consulted to thousands, conducted personal development seminars, for 4 decades, and a RE Licensed Salesperson for a decade+. Rich has written three books and thousands of articles. Website: and LIKE the Facebook page for real estate:
Will We See Another Housing Bubble? 4 Considerations
By Richard Brody
In the past few decades, we have witnessed a variety of different housing markets. We've seen buyers, sellers, and neutral real estate markets, to a wide variety of degrees. There have been periods, when it seemed, every house, sold, as soon as it was listed, at, or above, the listing price, and we have also seen, considerably more challenging circumstances. For the past couple of years, we've observed an upwardly, rising, real estate market, with a combination of relatively, low inventory, combined with escalating prices, etc. Is this a trend, a sort of fad, a longer - lasting, new normal, or is there a risk, there will be another bubble, in this industry, and, if so, when might we expect and anticipate it? With that in mind, let's look at four, possible considerations, which may be an indication, etc.
1. Have prices risen, too quickly?: Prices have certainly, gone up, significantly, in most real estate markets, in the past few years. Have they risen, too quickly, and too much, too soon? Or, is this the new normal? Certainly, the primary causes of this housing market, has been, the relatively, low inventory, of houses, available, for sale, as well, as near, historically low, interest rates. When mortgage rates are low, one is able to purchase more house, for his money, because, the vast majority of home buyers, depend upon a mortgage, for a significant component, of their ability to purchase a house. Will this hot market fizzle - out, or continue, into the foreseeable future?
2. Limited inventory, and low mortgage rates: It seems, we will be witnessing, little rise, in interest rates, in the nearer - term, but, no one has a crystal ball, and, the Federal Reserve, may change direction, if/ when, they deem it the best, for the nation. How long will the limited inventory, prevail, or, will existing homeowners decide, to cash - in, before it's too late? Smart consumers realize, and recognize, times and circumstances change, but, will these changes, be eased - in, or create another bubble
3. Will we see a correction? In the stock market, we often refer to market corrections, when we discuss, prices lowering. Will this also occur, in this housing market? If so, will it be, a minor correction, and shorter - term, or a somewhat longer - term reaction?
4. If so, when?: Will we witness another housing bubble, as we have witnessed, at various times in the past? While history, often, repeats itself, does that mean, it will do so, this time? If so, will it be significant, or merely, a minor, temporary blip?
No one knows, for sure, whether we will experience another housing bubble, and, if so, how severe, or, when, that might occur? Smart consumers, will weigh their specific needs, and priorities, and look at housing, more from a long - term standpoint, than a short - term gamble!
Richard has owned businesses, been a COO, CEO, Director of Development, consultant, professionally run events, consulted to thousands, conducted personal development seminars, for 4 decades, and a RE Licensed Salesperson, for a decade+. Rich has written three books and thousands of articles. Website: and LIKE the Facebook page for real estate: