2019 REAL ESTATE BOOKS


Quality Real Estate Representation: Sales, Selling, Marketing, Or A Combination?

By Richard Brody 

We often, discuss, what someone should seek, from the real estate agent, they hire, to serve and represent their best interests, needs, goals, and priorities. An ideal agent possesses a combination of, a true, positive, can - do, attitude, an inspiring, motivating manner, and personality, and a well - developed, relevant, skill - set, and aptitude. However, far too often, we don't consider, other necessary skills and traits, which relate, to achieving the essential necessity, of getting the property sold, etc! With that in mind, this article will attempt to briefly, consider, examine, review, and discuss, the differences between sales, selling, and marketing, and whether, one is most important, or there is a necessary combination, needed and required.

1. Sales: Many agents state, they are, in - sales, rather than stating, they sell real estate. Why is this? Is it because, they perceive a negative connotation, about selling, or are they focusing on what they believe to be, the politically - correct approach (also known as, PC)? What about the concept of selling, do they fear, or lack the confidence/ skill, etc, which makes a difference, for the better?

2. Selling: We all sell something, regardless of occupation, or goals and priorities? We either sell, ourselves, a product or a service! Professional selling is, both, an art, and a science, requiring a willingness, and ability, to be proactive, and real estate agents, must combine this, with serving the needs, goals, and priorities, of one's clients, while maintaining the integrity, and ethics, required, both, by the law, and the Code of Ethics! The science of selling, includes the techniques, needed, and a willingness to master, the essential necessities of handling objections, addressing needs and perceptions, and proactively, bringing together, the seller, with the best qualified, potential buyers, in order to achieve a meeting - of - the - minds!

3. Marketing: Quality representation is only accomplished, when a comprehensive, well - considered, marketing plan, is perceived, and conceived of, created, and used, to attract the right buyers, to consider his client's property! First, it's important to recognize the target - market, most likely to seriously consider, this specific home, and use the best combination of vehicles, to market and promote it, effectively! Then, one must determine, the best way, to expend these funds, in order to get the best, bang - for - the - buck, and achieve his clients expectations.

4. Combination: The best approach is, to use, a combination of these necessities, to provide, what most seek, which includes, selling the home, in the shortest period of time, at the best price, with a minimum of hassle!

Doesn't it make sense, to consider, the best way, to market, and sell, a house, from the onset? Thoroughly discuss these ideas and concepts/ approaches, with the agents, you interview, before you hire, the one, who will best represent you!

Richard has owned businesses, been a COO, CEO, Director of Development, consultant, professionally run events, consulted to thousands, conducted personal development seminars, for 4 decades, and a RE Licensed Salesperson for a decade+. Rich has written three books and thousands of articles. Website: and LIKE the Facebook page for real estate:


Will We See Another Housing Bubble? 4 Considerations

By Richard Brody 

In the past few decades, we have witnessed a variety of different housing markets. We've seen buyers, sellers, and neutral real estate markets, to a wide variety of degrees. There have been periods, when it seemed, every house, sold, as soon as it was listed, at, or above, the listing price, and we have also seen, considerably more challenging circumstances. For the past couple of years, we've observed an upwardly, rising, real estate market, with a combination of relatively, low inventory, combined with escalating prices, etc. Is this a trend, a sort of fad, a longer - lasting, new normal, or is there a risk, there will be another bubble, in this industry, and, if so, when might we expect and anticipate it? With that in mind, let's look at four, possible considerations, which may be an indication, etc.

1. Have prices risen, too quickly?: Prices have certainly, gone up, significantly, in most real estate markets, in the past few years. Have they risen, too quickly, and too much, too soon? Or, is this the new normal? Certainly, the primary causes of this housing market, has been, the relatively, low inventory, of houses, available, for sale, as well, as near, historically low, interest rates. When mortgage rates are low, one is able to purchase more house, for his money, because, the vast majority of home buyers, depend upon a mortgage, for a significant component, of their ability to purchase a house. Will this hot market fizzle - out, or continue, into the foreseeable future?

2. Limited inventory, and low mortgage rates: It seems, we will be witnessing, little rise, in interest rates, in the nearer - term, but, no one has a crystal ball, and, the Federal Reserve, may change direction, if/ when, they deem it the best, for the nation. How long will the limited inventory, prevail, or, will existing homeowners decide, to cash - in, before it's too late? Smart consumers realize, and recognize, times and circumstances change, but, will these changes, be eased - in, or create another bubble

3. Will we see a correction?  In the stock market, we often refer to market corrections, when we discuss, prices lowering. Will this also occur, in this housing market? If so, will it be, a minor correction, and shorter - term, or a somewhat longer - term reaction?

4. If so, when?: Will we witness another housing bubble, as we have witnessed, at various times in the past? While history, often, repeats itself, does that mean, it will do so, this time? If so, will it be significant, or merely, a minor, temporary blip?

No one knows, for sure, whether we will experience another housing bubble, and, if so, how severe, or, when, that might occur? Smart consumers, will weigh their specific needs, and priorities, and look at housing, more from a long - term standpoint, than a short - term gamble!

Richard has owned businesses, been a COO, CEO, Director of Development, consultant, professionally run events, consulted to thousands, conducted personal development seminars, for 4 decades, and a RE Licensed Salesperson, for a decade+. Rich has written three books and thousands of articles. Website: and LIKE the Facebook page for real estate:


Landlords: How to Determine the Rental Amount for Your Property

By Mike Lautensack

I want to introduce several resources where a real estate investor or property owner can determine what rent you can charge for your investment property. The three most popular websites available for this purpose are Zillow.com, Rentometer.com, and Craig's List.

Zillow is the most popular and respected so we will start there. Go to Zillow.com and put in the address of your property and then click "search". Click on the word "rent" or "Zestimate", both will give you rent estimates. The word Zestimate (rent estimate by Zillow) should pop up with the rental amount and the range Zillow thinks the property may rent for.

We know Zillow is not perfect. Zillow uses computer models and they are basing their rent Zestimate upon averages in the area that have similar characteristics of your property, i.e. square footage, similar number of beds, bathrooms, etc. Again, no computer model will be perfect but generally Zillow is accurate. You will need to be realistic about the property and observe its characteristics. If your house is a multi-unit building or if your house is somehow different than every other property in the neighborhood, the Zestimate may not be accurate.

The second site is rentometer.com. Once on the site you enter the property address. In this site they ask for how many bedrooms are in the property. You can also provide other information that could make the rent estimate more accurate. Once you have entered all information click "submit". The site will give you a similar analysis to Zillow and a range they think the rent may fall in.

Another good way to get rent comparable is Craig's List. Craig's List has had issues in the past involving scammers and fraud. But as far as determining rental amounts it is fairly accurate. On this site, you would perform a slightly different search. You would go on Craig's List for your area and go to "Apt/Houses" section and type in your town. Or, if it's a development, you might type in the development name. You then enter the number of bedrooms and/or bathrooms. At that point many house or apartments will appear in your search for rent. You then need to review them and see if any of them are similar and look like your property so that you are comparing apples to apples.

Keep in mind these are estimates and you will have to test the market to really know what your property can rent for per month. We do not recommend that you try to "go high" and figure you can negotiate down. This rarely works to in today environment. Generally, if you over price your property hoping to get more rent it will just get ignored and you will not get any traffic or potential renters.

I better strategy is to use the above resources to get a close estimate of your property will rent for and then price your property slightly lower. This should attract a lot more tariff and may be result in a quick move in versus over pricing and the property sitting vacant for weeks or months.

If you are a real estate investor or property owner and want to learn more about how we can help you buy investment properties and our property management program please go to our website at http://www.delvalproperty.com/.

Mike Lautensack is the owner of Del Val Realty & Property Management ("Del Val"). Del Val is a FULL SERVICE Philadelphia Property Management company with over 15 years' experience and manage over 3,500 single family homes, HOA units and multifamily properties in and around Philadelphia, PA.








EVENTS


Why Should You Use a Mortgage Broker?

By Shalini M 

In a home buying process, hiring a broker is the easiest part. Despite the fact, most people don't know what brokers do in the process of home buying. If you don't know these pros either, you may be losing a lot of money. Given below are a few reasons why you should use the services of a good mortgage broker.

1. Lower Rates

The first reason why people hire a broker is that they are in touch with a lot of lenders. Therefore, they can get the rates that may not be known to most people. And the good thing is that these rates are far lower than the ones advertised by credit unions or banks.

2. Accessibility

At times, the rates and mortgages of some lenders can't be accessed without a broker. Also, these pros can negotiate with lenders on behalf of the buyer. Experienced brokers are usually in touch with these lenders and banks.

If you ignore their services and deal with the bank directly, you may get a higher prepayment penalty in case you break your mortgage. You will also have to pay a higher rate of interest, which may cost you a good deal of money over the life of your mortgage.

3. Customization

Hiring a broker can help you customize a mortgage plan to your own needs. They can get you flexible payment terms, which will help you make your mortgage payments easily. This is a great benefit of working with someone who is experienced.

4. Free to you

You don't need to pay these professionals, as they will get paid by the lenders. But this doesn't mean that they are money-hungry and won't care about your needs. Actually, their profit is based on referrals. Therefore, they try to serve their clients the best way possible.

Therefore, we suggest that you interview a broker to find out about their fee structure. Typically, they won't charge you anything upfront.

5. Experience

Brokers have experience working with different types of clients who are in different financial situations. if you want to talk about your future financial situations, the broker can sit with you to talk about your scenarios and options.

6. Convenience

If you are too busy to take care of all the matters related to your mortgage, getting help from a mortgage broker is a convenient option. In fact, they can carry all the burden for you and you won't have to lift a finger. That one person will answer phone calls, text messages, and emails for you. So, it's a great idea to develop a strong working relationship with a good broker.

Long story short, you may want to take your time to look for the right mortgage broker. Ideally, you should get recommendations from your friends, colleagues, and family. Also, it's a good idea to ask the pro for references. Make sure you conduct some research prior to meeting the professional. Taking the time to find the right one is important if you want to avoid the hassle later on.

Manchester Mortgages is an ideal resource for those who are looking to hire a mortgage broker Manchester. With the help of this platform, you can get the best mortgage advice Manchester.



2019 MAGAZINE


HOUSING RESOURCES

TOP 5 LOW INCOME HOUSING RESOURCES

-- How to find the best and the safest available low income housing options --

When the U.S. economy first entered a recession, millions of families were forced to take advantage of low income housing programs. And, according to federal statistics, those numbers continue to increase every month.

Low income housing properties are defined as apartments or houses that are a part of some kind of affordable housing initiative, usually sponsored by the federal government, the state, the city, or a non-profit organization. Such properties offer either an income-based rental rate or a flat rental rate designed to be affordable for needy individuals and families.

While there are many helpful programs available, finding the best and safest options can be a task. In addition, it can be difficult to find the best options available to families who qualify to remain in the home that they are already occupying.

Here are the top five resources to use:

1) HUD Office of Affordable Housing (OAP)

This government agency brings federal resources directly to the state and local level for use in the development of affordable housing units, or to assist income-eligible households in purchasing, rehabilitating, or renting safe and decent housing. Learn more

2) Making Home Affordable ® Program (MHA)

This program, sponsored by the Obama Administration, is a comprehensive plan to stabilize the U.S. housing market by helping homeowners get mortgage relief and avoid foreclosure. Learn more

3) PublicHousing.com

This web site provides a listing of public housing properties across the country, and other types of housing deals. The vast majority of their listings are affordable housing bargains. Learn more

4) Affordable Housing Institute

This non-profit organization provides housing finance expertise and thought leadership to other organizations working to make housing accessible to low-income people. Learn more

5) Low Income Housing Authority

This organization produces a free online national resource that is dedicated to helping individuals and families find low income housing, apartments, shelters, and more. The web site also provides answers to frequently asked questions. Learn more


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