2019

MAGAZINE


AFRICAN AMERICAN ONLINE MARKETER LAUNCHES MASTERCLASS ON HOW TO HOST SUCCESSFUL, PROFITABLE EVENTS

Born Logic Allah, a successful entrepreneur and respected marketing expert, has launched a Masterclass on how to host and monetize events using Eventbrite.

 

BlackNews.com

Have you ever hosted a meet up group, a social gathering, an open house, or a workshop and had very few people attend? This may be more common than you think, it is a challenge getting people to commit their time to show up for an event. However, when you do learn how to secure attendees, it can be golden.

For business purposes, live events are one of the most promising ways to promote a service or product and get potential customers to truly pay attention.

"87% of consumers said they purchased the brand's product or service after an event at a later date." (Source: EventMarketer)

In the US conventions, seminars and live events are growing at a steady pace and not only in the corporate space, small businesses can benefit from face to face interaction with customers too. Enter Born Logic Allah, founder of 9Logic. Allah has created a system to help business owners and entrepreneurs understand how to organize successful events digitally and make a profit with his Eventbrite Masterclass.

This 2 hour, online, step by step video training was designed to help business owners with little to no experience, share what they do with more people via one of the most effective ways to promote a product or service, live events.

"What better way to get a person to buy into what you do, than to let them test drive and try out what you're offering them," comments Logic.

He spent the past 3 years testing and experimenting with hosting events to learn the best practices primarily using the popular online platform Eventbrite. "I've made a ton of mistakes and wasted a lot of money so you don't have to," expressed Allah. His company hosts 12-15 events per year for non profits, cultural festivals, independent film screenings and historic tours. Events that have had attendance from 50 people to over 1,000 attendees and have grossed anywhere from $300 to $4,000.

Things as simple as using a properly sized image showing people, including searchable key terms in the title of your event, and setting aside a budget for online ads, can boost attendance significantly. Born Logic hopes to show entrepreneurs a real world skill that will pay for itself.

To access this Masterclass and get a sneak peak of Logic breaking down a real word case study of events his team has hosted, visit www.eventbriteclass.com and follow him on Instagram @9Logic.

9Logic, a Black-owned and operated video/online marketing firm based in San Antonio, TX helps companies share their story and increase visibility using social media videos.


Insider Tips for Using a Booking Portal for Holiday

By Paul Smith

The internet has made it easier for everyone to book your vacations easily from the comforts of your home. You can easily book your flight tickets, holiday rooms, and other amenities for your vacations just with a click of a mouse. If you are using a booking portal for holiday, you should keep a few things in mind. A few tips are given here:

Shop around

When you plan to book your holidays through an online portal, you should search the internet properly and extensively. Different companies are offering the service. You should know about the different options available on the internet. Check the reviews about the different companies on the internet before choosing a booking portal for holiday.

Check fees

Vacation rentals may charge more in operational fees when the final price is calculated. On some websites, you can find a breakdown of fees. Therefore, you should check fees properly before booking your vacation rental. Some companies do not have transparency of fees regarding booking of rental accommodation. You may have to pay the same fees for booking a rental home either for a short duration or a longer duration. Therefore, make sure that you choose the right booking portal and pay a genuine fee.

Check the cancellation policy

It is very important to check the cancellation policy of the company before booking your rental home. You may not recoup your money fully on cancellation but some parameters should be kept in mind when you are under such a situation. Check the refund policy of the company. The company should have a flexible refund policy so that you can easily communicate with them on cancellation beforehand if needed.

Check the fares often

You should regularly visit your favorite travel booking sites. You can snap a big deal. The rates fluctuate in a matter of hours. You can easily grab a good deal if you are a regular visitor on the different booking portals online.

Contact the experts

It is important to make contact with the travel itineraries for a safe trip. A travel agent could help you if anything goes wrong before or during the trip. They can help in an emergency especially if you are traveling abroad. Travel agents can also book directly with the travel companies; therefore you do not have to work with a third-party service. A travel agent can also help you save money by arranging cheap flight tickets and accommodation for your vacations.

Choose flexible dates

If you want to save money when booking through an online portal, choose flexible dates for booking your flight and accommodation. You can easily save money if you keep your travel dates flexible. You can also save money if you make your stay longer than usual. Always check for a three-night stay because most hotels give a better fare when booking three or more nights rather than booking a one or two-night stay.

All the above tips can help you in saving money on vacation booking. You should be well aware of the different listing sites, their fees, and the policies and incentives of a particular listing.

Enjoy your villas costa brava and write your own travel itinerary by booking villas with private pool.


Finding Thanks in Holidays After Loss

By Dora Carpenter 

Family togetherness. Festive gatherings. Turkey, cakes, pies. Laughter. Jokes. Untold and retold stories. Memories shared. Travel plans. Children's smiles and laughter. Movies. Sightseeing. Fun activities. Shopping.

All of the above still happens during this time of year, but you are without the bond that made it all so joyful. This year you feel as though your costume screams "Lone Ranger" while other family members and friends are continuing the tradition of Thanksgiving. You, the outcast, might feel alone and even invisible. Have all these happy people forgotten about your loss? Does it matter to them that you are grieving the lonely and empty emotions of loss? Do they even care? Why is no one even mentioning the name of your deceased loved one? Does anyone see that your used-to-be happy smile is now turned upside down?

Life has robbed you of your hopes and dreams of a joyous Holiday sand impending holiday season. What do you do now to keep going? Please know that these feelings are normal and natural responses to loss, especially if this is the first holiday season without your loved one. You might experience mixed emotions and conflicting feelings. Should I attend the traditional family gathering or stay at home? Should I attend the family gathering or take a trip abroad? Should I attend the family gathering or begin my own new tradition? Whatever you decide, be okay with your decision. Do as much or as little as you feel comfortable with, and let others know what your plans are, if necessary.

Here is a coaching exercise that might help you move through this upcoming Holidays season

1. List ten gifts (non-monetary) that you've received from your loved one, i.e., unconditional love, lessons learned, values instilled, etc.

2. Choose one (or more) from this list and decide how you can make someone else's life better. Don't make this difficult. Keep it simple.

3. Now, what about your personal talents, skillsets, and abilities? How will your story, your legacy be written? Did you live? Did you love? Did you matter? Did you give? Take time this Holidays to honor, appreciate, and give thanks to YOU! Your life matters and it counts.

4. It's journaling time. Journal the results of this exercise and end your entry with a thank you note or letter to yourself.

Wishing you a Holidays season of giving and sharing love and gratitude.



Gifts For Diabetics

By Keith E. Barker

If you know someone with diabetes, you know their condition impacts many aspects of their life. Depending on their symptoms, they may need special equipment to manage their health. This may include a blood sugar monitor or special shoes, for example, which make great gifts for diabetics.

Fortunately, companies are manufacturing more gifts for diabetics to make their lives easier. Below, we'll look at some of the best gifts for diabetics in 2019 and how they could help someone you love manage their symptoms.

These may include tools to improve their health or diabetic-friendly snacks to satisfy cravings. Whether it's a birthday, graduation, or holiday, you'll know exactly what to get someone with diabetes for their next gift-giving celebration.

7 GIFTS FOR DIABETICS:

DIABETIC-FRIENDLY SOCKS AND SLIPPERS

Foot care is crucial for people with diabetes. They're prone to foot injuries at home. With proper care and a good pair of diabetic socks or slippers, it can really be a huge help.

If you're buying slippers, we recommend buying a pair with hard soles and a closed-toe design. For men, the UGG Men's Ascot Slipper is a great choice - it's made with 100% leather and the inside features soft, comfortable wool.

For women, the LongBay Furry Memory Foam Diabetic Slippers are a great choice. They're affordable, featuring a plush, comfortable design ideal for people managing edema.

Diabetic socks are another great gift, helping diabetics manage swelling in their feet. Socks are an affordable diabetic gift and they're relatively easy to find - Amazon features dozens of listing, including value packs of various colors and styles.

BOOKS ABOUT DIABETES

Learning about diabetes is important for people managing the condition. The more they learn about their symptoms, triggers, and ways to prevent complications, the easier it is for them to live well.

If someone you love was recently diagnosed with diabetes, books about the illness can be great gifts for diabetics. They'll learn about diabetes from the perspectives of experts and other people who understand.

Diabetic cookbooks are especially helpful. When a person has diabetes, they have special dietary needs. Accommodating these needs is crucial - if they don't eat healthy meals without excess carbohydrates, they could exacerbate their symptoms.

By giving a diabetic-friendly cookbook, you give the person access to meals they need to sustain their health.

The Complete Diabetes Cookbook by American's Test Kitchen is one of the best, offering a wide variety of diabetic-friendly meals. It includes appetizers, main meals, and desserts including recipes like Lemony Penne Pasta with Chicken and Creamy Broccoli Cheddar Soup.

If you're looking for a non-fiction book, the 2004 classic Think Like a Pancreas is a great option. It covers all the diabetes basics, giving readers a lot of actionable information to manage their symptoms.

WEARABLE FITNESS TRACKER

When a person has diabetes, its especially crucial they incorporate fitness into their daily routine. Adequate fitness can minimize diabetes' impact on a person's life but it can be a challenge to create healthy exercising habits.

If you want to be encouraging and help someone achieve their fitness goals, a wearable fitness tracker makes a great gift.

Giving someone a fitness tracker is a two-fold gift:

It'll help them monitor their daily activity

It'll inspire them to be more active

Wearable fitness trackers used to be a niche product but today, you can buy them from assorted brands in various shapes, sizes, and colors.

The Fitbit is an obvious choice if you're buying a wearable fitness tracker. It's one of the most reliable on the market, showing users details like steps taken and stairs climbed.

With a wearable fitness tracker, diabetics can feel more confident about their daily routine. They'll have easy access to their vital signs whenever they need it, giving them tools to stay healthy while they exercise and keep themselves from "overdoing it."

AN EXERCISE CLASS

We mentioned above that daily exercise is crucial for people with diabetes. If you're considering a fitness tracker for their next birthday or holiday, consider an exercise class to go along with it.

Exercises classes can be a fun way for people with diabetes to manage their symptoms and improve their health. They can meet other people who live with similar conditions, learning their favorite methods of managing symptoms.

Giving someone a gift card to a yoga class or Zumba can be an excellent way to support their diabetes journey.

BACKPACKS/BAGS FOR CARRYING DIABETIC SUPPLIES

Diabetics need to carry certain types of equipment with them when they leave the house. This may include a blood sugar monitor or insulin injection shots.

It can be hard to carry all those supplies around - fortunately, there are specially-made bags and carrying cases designed for diabetes equipment.

Myabetic is one of the most popular brands for diabetic carrying cases, offering a wide selection of compacts, crossbody bags, and backpacks in various materials and colors.

Getting your loved one with diabetes a bag for their carrying supplies is a great way to say you care. They'll feel more secure knowing they have everything they need in one place and they won't worry about leaving vital equipment at home.

MEDICAL BRACELET

Having diabetes means health complications can happen suddenly. If a person's blood sugar spikes or drops too low, it can lead to dizziness, fainting, and other serious health conditions.

In these cases, having a medical bracelet is vital. When diabetics go in public alone, they need something to tell others about their condition in case of an emergency.

This is where a medical bracelet comes in.

The medical bracelet tells passersby the individual has diabetes in case they need help from strangers.

You can buy stylish, quality medical bracelets on the web or get something special from a premium retailer. Affordable medical bracelets are available for sale on Amazon, but Tiffany's offers truly special tag chain bracelets your loved one can custom engrave.

LOW-CARB SNACK BASKETS

Minimizing carbohydrate intake plays a key role in managing diabetes. Today, sugary treats dominate the foods for sale at grocery stores - in fact, many diabetics feel stressed when they go shopping because low-carb snacks can be hard to find.

You can make it easier by gifting a low-carb snack basket, full of treats they can enjoy guilt-free.

The Sugar-Free Movie Night Bucket, available on Amazon. It contains a large assortment of sugar-free and low-carb snacks, including popcorn, chips, and more. It also features a handy tote bag so your loved one can take their snacks on the go!

FINAL THOUGHTS

Living with diabetes can be challenging. There are certain types of equipment they must use, foods they must eat, and exercises they must do to stay healthy.

You can help your loved one manage their diabetes symptoms by giving them thoughtful gifts for birthdays, holidays, and other celebrations. Remember - people with diabetes often feel like they are alone and by giving them the right gift, you can show them you care about their journey and want to help along the way.

If you know anyone else who is looking for gifts for diabetics, please share this article on social media. With plenty of birthdays and celebrations approaching, it's a great time to start thinking about what you'll get your loved ones.

Keith E. Barker http://www.lowbloodsugarlevels.com







NATIONAL CONFERENCES BY ORGANIZATION

African-African American Summit
Alpha Kappa Alpha Sorority Annual Convention
Alpha Phi Alpha Fraternity Annual Convention
Black Business Professionals & Entrepreneurs Conference
Black Data Processing Association (BDPA) Annual Convention
Black Enterprise Events
Black Entertainment & Sports Lawyers Association Conference
Blacks In Government Conference
Delta Sigma Theta Sorority Annual Convention
Iota Phi Lambda Sorority Convention
Kappa Alpha Psi Fraternity Annual Convention
Miss Black USA Pageant
MOBE Marketing & Technology Symposiums
NAACP Annual Convention
National African-American Christian Singles' Conference
National Alliance of Market Developers
National Association of Black Accountants (NABA) Annual Convention
National Association of Black Journalists (NABJ) Annual Convention
National Association of Negro Business & Professional Women's Clubs Annual Convention
National Bar Association Annual Convention
National Black MBA Association (NBMBAA) Annual Convention
National Black Nurses Association (NBNA) Annual Convention
National Black Police Association (NBPA) Annual Convention
National Conference on Black Philanthropy
National Dental Association Annual Convention
National Medical Association Conference
National Newspaper Publishers Association (NNPA) Convention
National Professionals Network
National Society of Black Engineers (NSBE) Annual Convention
National Urban League Annual Convention
Omega Psi Phi Fraternity Annual Convention
Ottawa International Jazz Festival
Phi Beta Sigma Fraternity Annual Convention
Sigma Gamma Rho Sorority Annual Convention
Spirit of Sisterhood: Women's Empowerment Expo
Urban Financial Services Coalition (UFSC) Annual Convention
Zeta Phi Beta Sorority Annual Convention



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