2018 Books


NATIONAL NONPROFIT LAUNCHES TO ADDRESS INEQUITIES IN CARE RECEIVED BY BLACK WOMEN THROUGHOUT THE BIRTH PROCESS

National nonprofit launches to address inequities in care received by Black women throughout the birth process

BlackNews.com

A new, national organization has been launched to address inequities in the care and treatment of Black women and persons throughout the reproductive years. The National Association to Advance Black Birth (NAABB), an organization that was formerly known as the International Center for Traditional Childbearing (ICTC), was unveiled within the national midwifery community by its Board of Directors over the last few months. With a scope that is primarily focused in the U.S., and addressing "intersectionality" issues affecting multiple professions and stakeholders, the Board rebranded the organization to match its new vision, mission as well as its current and planned programming.

Dr. Abigail Aiyepola, chair of the NAABB Board said, "We look forward to working with healthcare organizations, policy makers, institutions, associations and individuals alike to authentically challenge the status quo treatment of Black women throughout the birth process. The shocking statistics and realities of the dangerous care in U.S. healthcare settings must be addressed in systematic ways that go beyond diversity and implicit bias trainings. We need a true revolution in the care and treatment of Black women and birthing persons, which is currently being ignored and dismissed within many U.S. medical establishments, despite the numbers showing increasing fatalities and the serious medical problems in our communities across the country."

NAABB's vision is a world in which Black women and persons achieve their full birthing potential and thrive during the childbearing years. NAABB's mission is to combat the effects of structural racism within maternal-infant health to advance Black birth outcomes. NAABB's goal is to transform the national maternity system to advance the well-being of - and gain equity for - Black women and persons in the U.S. A number of national reports and articles, including recent ones in The New York Times and ProPublica, are raising awareness of the far-reaching impacts of racism, racial biases and inequitable care towards Black women throughout the birthing process, regardless of income.

NAABB produced and recently launched a documentary, The Loudest Silence: Black Women's Birth Experiences, to highlight the impact of inequities in care. These disparities produce statistics such as Black infant mortality being twice the rate of white babies; and that college educated Black women die or almost die from childbirth-related causes at twice the rate of white women who never graduated from high school. NAABB's documentary has begun being shown at midwifery conferences and other birth related convenings across the country; and will be used in healthcare settings as an opening to begin not just conversations, but training programs that address inequitable hospital care and treatment of Black women that is primarily driven by structural racism and racial biases.

"Legacy is important - both a legacy that was created for us to build upon as well as the legacy to come, based on the current times and needs of the Black women and persons whom we serve," said Dr. Aiyepola. "Our new name reflects both our history, Sankofa, and our future, where Black women and birthing person do not have to fear that being pregnant or giving birth to a baby may put their life at risk. We're excited about advancing the support of Black women and persons who face issues that impact their ability to have a safe and healthy birth in which they are recognized, listened to, and treated with respect in all healthcare settings."

For more information on The National Association to Advance Black Birth, see www.TheNAABB.org, or contact info@thenaabb.org


BLACK-OWNED SUBSCRIPTION SERVICE GIVES PATIENTS 24/7 ACCESS TO CONSULT WITH A DOCTOR FROM THEIR SMARTPHONE OR TABLET

Entrepreneur Bill Wilson has launched an innovative service that helps people (insured or uninsured) meet with a doctor within minutes, instead of having to wait hours in an emergency room!

BlackNews.com

After almost three decades of working in the healthcare industry, Bill Wilson grew tired of observing underprivileged demographics suffering from a lack of access to affordable healthcare. Realizing that these disparities have continued to increase annually, he finally decided to do something about it. This is the story of OnDoc.

Wilson spent nearly 30 years in the healthcare industry working for multi-billion-dollar international companies such as Pfizer, Sanofi, and Merck. He also served as a Vice-President for other organizations such as Cardinal Health that assisted pharmaceutical companies in managing their multi-million-dollar clinical trials.

During this time, he recognized the increasing deficit for access to healthcare for millions of people across the nation, including a disproportionate number of minorities and underserved. As a busy professional, he also saw the inconvenience associated with getting to see a physician for non-emergency needs, including missed time from work, delays in scheduling appointment, travel and waiting time in crowded physicians offices.

"Over 75% of visits to an emergency room, urgent care, or doctor’s office are unnecessary and could be effectively managed with the convenience provided by OnDoc," says Wilson.

Wanting to address these challenges, Wilson founded OnDoc. OnDoc is a telehealth service that provides access to a doctor anytime, anywhere via phone, tablet, computer, or smart device for a virtual consultation. It is a simple, convenient, and affordable option for the more than 80 million people in the United States who have limited or no access to healthcare. In addition, it is a great solution for business professionals, college students, families with children, and others who may currently have some type of healthcare coverage but want the convenience of seeing a physician within 10 minutes or less with no appointment, from home or work. When necessary, a prescription can be called in immediately to the local pharmacy.

"OnDoc has been a blessing for thousands of people," says Wilson. "They have access to approximately 5,000 U.S. Board Certified physicians literally at their fingertips."

An OnDoc subscription covers the member and all household dependents for one low monthly cost equaling less than $1 per day. This covers unlimited usage for all members with no additional costs per use. In addition to the 24/7 physician access, the OnDoc subscription also provides other benefits, including pharmacy savings that average 46 percent per prescription. It provides the ability to consult with physicians, pharmacists, psychologists, dentists, dieticians, and more whenever needed. The member can also work with a dedicated advocate that will help negotiate discounts on medical bills as well as clarify insurance benefits and claims information.

"As expected, starting any business with this magnitude of benefit for millions in the U.S. comes with challenges and opportunities," Wilson says.

Early on, OnDoc found group and association contacts ranging from churches, various ethnic organizations, and a housing complex with over 2,500 homes that now provides OnDoc healthcare services to all residents as a value-add service for living in the sub-division.

"We were also immediately contacted by philanthropists and professional entertainers and athletes who wanted to provide financial support for families in their local communities," states Wilson. Laughingly he continues, "Of course they would prefer to receive a tax-exempt status for this contribution."

Due to increasing interest in sponsorship opportunities, OnDoc formed an affiliate program. Called OnDoc Cares, the program recently received IRS 501c3 approval to allow for tax deductible donations to the "Sponsor A Family" program, which OnDoc created.

"We look forward to assisting the millions of people in the U.S. who can benefit from the OnDoc service," concludes Wilson.

For more details and/or to sign up, visit www.on-doc.com

About OnDoc Cares

OnDoc Cares, LLC is registered and certified under Internal Revenue Code (IRC) Section 501(c) (3). Donors can deduct contributions they make under IRC Section 170. Donations are used to provide healthcare access to families throughout the United States.


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