BLACK-OWNED LINE OF PREMIUM HAIR CARE PRODUCTS, ALREADY AVAILABLE IN 600 BEAUTY SUPPLY STORES, SIGNS NEW DEAL WITH MAJOR NATIONAL RETAILER
-- Koils By Nature coming to a Target store near you on January 28th --
Pamela Booker, founder of Koils By Nature
Koils By Nature, a hair and skincare brand that blends the essence of beauty with the purest of nature, will now be available at select Target stores beginning Jan. 28.
"The natural hair care industry is extremely competitive, so we’re proud that we’re able to continue growing our footprint," said Chief Executive Officer Pamela Booker. "While we’re currently in 600 beauty supply stores and customers can buy online, we’re excited to offer another, convenient way for them to get the products they love at their local Target store."
Booker, a U.S. Army veteran and former network engineer, founded Koils by Nature in 2009. Discouraged by the lack of affordable, all-natural products for her hair, she created her own mixtures. She has steadily grown the brand from her basement to a thriving manufacturing facility. The Koils by Nature brand includes an array of conditioners, cleansers, butters, oil treatments, styling gels, accessories and recently added a line of men’s grooming products.
"We've been very intentional about our growth and our assortment of products. Nature is in our name, because we carefully select ingredients you can actually find in nature. It’s not just a tagline," added Booker. “We are a vegan certified and cruelty-free company."
As the natural hair care industry continues to boom, and experience rapid change, Koils by Nature’s approach reflects the desires of its customers. According to a recent Nielsen report, the number of Black women "going natural" is increasing and 46 percent of them use natural or organic beauty products often. This milestone by Koils by Nature is a testament to the brand’s high quality products and loyal fans.
"I love these products," swoons one YouTuber about her recent purchase. Her video is one of many raving about the line, pointing to Koils by Nature’s commitment to keeping customers satisfied. Now, millions more women will have access to the moisture-rich cleansers, conditioners and styling products inspired by nature.
Across the U.S., 49 Target Stores will carry some of Koils by Nature's most popular products including:
Moisturizing Shealoe Leave-In Conditioner: This herbal-infused creamy conditioner and detangler smooths the cuticle and removes knots, snarls and tangles.
Refreshing Anti-Dandruff Tea Tree Mint Cleanser: Its effect is all in the name. This sulfate-free foaming cleanser soothes, purifies and stimulates, while removing dandruff.
Herbal Curl Defining Gel: Whether flaunting a two-strand twist or smooth edges, this nourishing, alcohol-free gel provides excellent hold and soft, lustrous definition.
Ultra-Moisturizing CocoAloe Deep Conditioner: For those who color and/or apply heat to their hair, this conditioner helps retain moisture, prevent breakage all while adding luster, body and manageability.
To learn more about Koils by Nature or to check the availability at your local Target store, visit our store locator or www.KoilsByNature.com
NATURALLY CURLY HAIR DO’S AND DON’TS FROM THE CREATOR OF THE DOUX PRODUCTS FOR SMART CHICKS WHO WANT RESULTS WITHOUT HYPE
Due to the shape of curly haired strands, the hair tends to be under moisturized. On the other hand, the curly haired scalp can get very oily. Managing these opposite demands is the struggle of girls who wish to keep their curls. We enlisted Atlanta-area hair stylist Maya Smith for help. This “curl-trepreneur” is the owner of The Doux hair salon, and the founder of The Doux Haircare for curly haired girls. This hip hop inspired line will be available at Target starting Christmas Eve.
How do you wash Curly Hair?
The smartest way to approach curly hair is to do it gently. Kinky, thick, and coily textures tend to appear “tough” and strong enough to withstand heavy manipulation. In my experience, these hair types are actually the most delicate, and should be handled with care.
The first step is to rinse thoroughly with water for a minimum of 30 seconds. This helps to eliminate any water-soluble product buildup, such as hair gel or heat protectant. It also helps you save shampoo! Assuming you’re shampooing in the shower, letting the water run over the hair in a downward motion helps prevent further tangling, and allows the hair shaft to swell and the curl pattern to fully rebound. Extremely thick hair can be separated into 4 sections prior to wetting the hair for increased manageability.
The Wash. Once the shampoo is applied, start with light manipulation at the scalp, being sure to work your hands from the crown of the head to the nape of the neck. “Squishing” the hair up toward the scalp like the girl on the commercial is a no-no. Shampooing this way can cause unforgivable tangling and matting. I recommend repeating at least once.
The (Fresh) Rinse. If your scalp was properly shampooed, conditioning is a piece of cake. This time, you’re focusing on your thirsty ends first, working upward toward the scalp. Gently detangle with a wide-toothed comb or detangling brush (our favorite is Felicia Leatherwood’s “Brush With The Best” detangling brush) before rinsing, starting at the ends, working up toward to the roots.
What products should be used for washing?
The Doux SUCKA FREE Moisturizing Shampoo and FRESH RINSE Moisturizing Conditioner available at www.thedoux.com
Why is “co-washing” a bad idea?
I’m aware of the controversy surrounding the infamous co-wash, so I’ll be gentle in my explanation: Co-washing, or conditioner-washing has become very popular. It’s kind of like washing your clothes with fabric softener. In my experience, co-washing causes build-up on the hair, coating the cuticle and impairing the hair’s natural ability to absorb water. Oils, waxes, and product residue harden on the hair shaft, making it more brittle and less porous over time. When the hair can no longer effectively absorb water, the elasticity of the hair is compromised, and leaving the hair “crunchy” and stiff, where it is more likely to break. The result is hair that feels dry and brittle, no matter what product you use to moisturize it.
Without fail, we’ve restored hundreds of our clients’ curls, simply by getting them to trade in the co-wash for a gentle, pH-balanced moisturizing shampoo, like SUCKA FREE. Once the hair has been properly cleansed of product residue, it “drinks” up the necessary amount of moisture, and returns to its natural softness.
What products should people use who want to keep their curly hair?
The great thing about our product line is that every piece of our range can be used on hair that is worn curly or straight. Our clients purchase one set of products, and apply them differently to achieve the style they want. If you’re rocking curly hair today, you’re using Mousse Def and Bonita Afro Balm for softness and definition, and The Light for shine. If you’re wearing a blowout, you’re still using the same products, but applying the stylers less liberally, and using the shine mist as a heat protectant. It’s super simple and easy to follow once you’ve seen the results each of them deliver.
Styling products high in alcohol give curls a crunchy feel. They suck up every last bit of moisture. Hair spray tends to contain the most alcohol, while gels and moussesreally anything that provides hold or liftcome in second. I recommend water-soluble gels that don't feel sticky on your skin, and aerated mousses or foams that resemble beaten egg whites, to give hair fullness, control, and non-brittle curls.
Blow-Dry With a Diffuser or Hooded Dryer
My first choice for curly styles is air dry.
If you don’t have the time to air dry then dry with a diffuser or hooded dryer on a low heat setting. A regular blow dryer nozzle disrupts the curl pattern and focuses hot air on one small section at a time, while a diffuser dries curls evenly for a full, uniform look. After applying a heat-protecting product, flip your head upside down and diffuse right at the roots and mid-length making sure to dry the area completely to lock in volume. Do the ends last, and leave them only semi-dry, Because the ends tend to be more damaged, let them air-dry more.
Turn Down the Hot Water
Yes, a cool water rinse doesn’t make for the most luxurious hair washing experience. But cool water will snap those cuticles shut, which in turn will lock in moisture, make your hair shinier and reduce frizz.
Sleep on Satin
Bed time can make or break your curls. Rough cotton pillowcases can cause your coils to tangle and frizz. Make your bed (or at least your pillows) with smooth satin pillowcases. Or wrap your hair in a satin scarf or bonnet to keep curls sleek and intact