by Jim Clingman 

Making Black History, Part Four – Buy African Coffee

This will end my four-part series on “Making Black History.” Although there are many things we can do to make our own history, I have offered four so that next year we can celebrate what we did in addition to only celebrating what others did to make history. These offerings are quite simple and easy to do; it is my hope that we will bring them to fruition.

David Robinson, youngest son of Jackie and Rachel Robinson, moved to Tanzania, East Africa to do what many of us simply talk about: Reconnect. After getting permission from his village council, he and fifteen men, equipped only with axes, hoes, and shovels, began clearing 120 acres of forest, which later became known as Sweet Unity Coffee Farm. For months those men, including David’s New York-born son, Howard, unified in one purpose, toiled, persisted, and achieved their goal.

David’s sister, Sharon Robinson, wrote a book titled, Jackie’s Nine – Jackie Robinson’s values to live by, in which David reflected on the work that had to be done to start his coffee farm. “Our fifteen men walking in single file, often in silence, fifteen men walking to accomplish one task,” he wrote. He described seeing men of various Tanzanian tribes collectively committed to one purpose, laying aside any differences and subscribing to one agenda that would benefit the whole. No complaining, no back-biting, and no jealousy, just working together to get the job done.

Robinson went on to write, “All men of my race, who had agreed to move together, to labor with one purpose, to toil until the land was open and fresh and planted with thousands of six-inch coffee seedlings. In the early morning, with feet moving quietly in unison, I felt that which I named our farm: ‘The sweetness of unity.’ The thrill of many coming together to act as one.”

A few weeks ago I wrote about Sweet Unity Farms Coffee and asked my readers to purchase it and make it a regular part of their morning pleasure. For those who do not drink coffee, I asked that you give it as gifts for Kwanzaa, birthdays, etc. in order to support Brother Robinson’s business and the small coffee farmers in the Tanzanian co-op. I suggested that we make an incredible collective economic statement by buying one million bags of Sweet Unity by October 2017. LISTEN TO THIS:

This time I want to be even clearer by letting you know that this is not merely a consumer/black business issue. Your purchases of Sweet Unity Coffee go much further than to the bottom line of an income statement; profits from sales also go to help educate Tanzanian children and adults, and to purchase solar panels for homes in their villages.

We can make history the same way David Robinson and his entire family, both here and abroad, have made and are still making history. Buy Sweet Unity Farms Coffee, and make it your coffee of choice, the way I and others have, thereby, living up to our “support black business” and our “connect with the Motherland” mantras, instead of just talking about it. We can fire an economic shot heard round the world by doing this simple thing and by making Black history in other ways as well, especially when it comes to empowerment and self-determination.

To review my four offerings through which we can make Black history: In the next ninety days, at least one million Black voters should change their registration to Non-Party Affiliated (The way staunch Republican conservative, George Will, has done); form alliances to buy and develop the land in our neighborhoods on which we can start and grow businesses that can, in turn, hire our youth; make a pledge on to purchase products made by Black people, and add Black made products to the website as well; and purchase at least one million bags of Sweet Unity Coffee this year, and experience the feeling that David Robinson had when he began to clear the land for his coffee farm—“The sweetness of unity.” All it takes to empower ourselves economically and politically is a collective conscientious mindset and appropriate action.

Jackie Robinson was one of our “firsts;” let’s honor his legacy by making this effort a “first” too. The U.S. coffee market is worth tens of billions of dollars. Shouldn’t Black people claim a niche in that market, especially since our brothers and sisters grow and harvest the best coffees?

David Robinson ended his writing with sage advice, saying, “…I have seen the merit and often the necessity of joining hands to achieve a goal. Unity is often not a state reached easily, but the inability to achieve it can often mean failure.”

   Is Anything Held Sacred by Black African-Americans  
by H. Lewis Smith
                                                           In no area have there been more misunderstanding than the search for the truth by black people of the suppression of black history. Whenever anybody embarks on such a search there seems to be great controversy, great misunderstandings.

More than half a century of responsible research by reputable historians outside the established ruling class on the contributions to humankind by black civilizations have revealed very strong overwhelming evidence albeit not yet proven that ancient black civilizations preceded European development.  The establishment have shown no interest in such research choosing instead to ignore any controversial evidence that challenges their portrayal of history and have obfuscated any and all alien research.

History is full of denial and suppression of new ideas and evidence contrary to popular belief by the established ruling class.  We have John Henri Clarke PhD, Chancellor Williams PhD, Cheikh Anta Diop PhD, Basil Davidson PhD, etc., where in each case the conventional wisdom have been challenged, ignored or revised by the investigation of these courageous outside researchers…not by presenting evidence to the contrary…but through ad hominem attacks with attempts to smear the reputation of these honorable researchers who risked to speak the truth as opposed to being politically correct.

The thoroughness and integrity of these men thou smeared by Eurocentrics unfortunately have also affected the judgment of most African Americans who allow themselves to be influenced by those of Eurocentric descent. Evidence suggest that ancient Black civilizations weren’t confined to just Egypt, but throughout Africa and other parts of the world including the Americas.

Most African-Americans have no free will and can be easily controlled and influenced by using black entertainers, politicians and ministers. They are all gate-keepers to white domination they help to keep the status quo and prevent change. Any Black African-American headed in a direction that is, unhindered, no roadblocks, no smokescreens…he/she is headed in the wrong direction.

Some would say that African-Americans are not African at all.  Webster’s dictionary 1828, 1849, 1854 and 1859 definition of an “American – noun – A native of America, originally applied to the aboriginals, or copper-colored races found here by the Europeans; but now applied to the descendants of Europeans born in America.” Yet the only people in America that are the same color of the U.S. Indian Head penny are now called African-American, Negro, Black, colored, or Native American. The term   “American” wasn’t pale skinned blonde people. It raises the question were black people here before Christopher Columbus as some evidence suggest, if so are black people the indigenous people of America along with the Indians?  What is or was the significance of the Moor Treaty of 1787 with Morocco? Numerous questions few if any unequivocal answers!

Black History month has just ended, the n-word…as always…was liberally used although the term Black/African-American Holocaust was seldom if ever used.  Since the establishment has never given African-Americans permission to make reference to a Black/African-American Holocaust the term is never uttered except by a small undefined number.  Perversely, massa has given African-Americans permission to embrace the n-word which is gleefully and profusely used, and/or condoned by most Black African-Americans.

For centuries African-Americans have been incarcerated in a prison of inferiority complex which is the fallout, psychological intent and purpose of embracing the N-word and it has served its purpose masterfully. There is a need for liberation and change from the chain of traditional falsehood.

Carter G. Woodson -- The Mis-Education of the Negro (1933)

"No systematic effort toward change has been possible, for, taught the same economics, history, philosophy, literature and religion which have established the present code of morals, the Negro's mind has been brought under the control of his oppressor. The problem of holding the Negro down, therefore, is easily solved. When you control a man's thinking you do not have to worry about his actions. You do not have to tell him not to stand here or go yonder. He will find his "proper place" and will stay in it. You do not need to send him to the back door. He will go without being told. In fact, if there is no back door, he will cut one for his special benefit. His education makes it necessary.

The same educational process which inspires and stimulates the oppressor with the thought that he is everything and has accomplished everything worthwhile, depresses and crushes at the same time the spark of genius in the Negro by making him feel that his race does not amount to much and never will measure up to the standards of other peoples. The Negro thus educated is a hopeless liability of the race...

Facing this undesirable result, the highly educated Negro often grows sour.  He becomes too pessimistic to be a constructive force and usually develops into a chronic fault-finder or a complainant at the bar of public opinion. Often when he sees that the fault lies at the door of the white oppressor whom he is afraid to attack, he turns upon the pioneering Negro who is at work doing the best he can to extricate himself from an uncomfortable predicament...

Only by careful study of the Negro himself and the life which he is forced to lead can we arrive at the proper procedure in this crisis.  The mere imparting of information is not education. Above all things, the effort (to educate the Negro) must result in making a man think and do for himself just as the Jews have done in spite of universal persecution."


To hold something sacred means valuing something enough to let it change you.  The preservation and transmission of our ascendants memories is the most sacred and critical mission to which the children and grandchildren of survivors must dedicate themselves to ensure meaningful and authentic Black African-American Holocaust remembrance in future generations. As the ranks of those who suffered alongside the murdered and dehumanized victims of the Black Holocaust steadily dwindle, the task becomes ever more urgent.

I am confident that the whole history of the human race contains no such horrible episode as the great carnage and persecutions—and seem almost insignificant—when compared with the sufferings of the Black/African-American Holocaust.

The 300 year Black/African-American Holocaust was an unprecedented world event. What was lost in human life and African heritage will never be recovered or recovered from. Its victims need “a memorial and a name”, and since we refuse to study the Black Holocaust we fail to see the irony in embracing the term n**ger/n**ga—the most infamous and anathemas term in the English language.  It’s absolutely senseless to continually allow ourselves to be weak, powerless or vulnerable by simply handing over control of our minds to others, and make no mistake about it, use of the N-word by Black African-Americans come from ALLOWING others to define who and what you are REFUSING to re-define yourselves.  That’s mental enslavement!

H. Lewis Smith is the founder and president of UVCC, the United Voices for a Common Cause, Inc.,  author of "Bury that Sucka: A Scandalous Love Affair with the N-Word" and “Undressing the N-word: Revealing the Naked Truth, Lies, Deceit and Mind Games.” Follow H. Lewis Smith on Twitter: