Black-Owned DNA Pioneers Partners with Affirm to Empower More Affordable Payment Options for Consumers; Holiday Deals Kick-off on Black Friday


Dr. Gina Paige, co-founder of African Ancestry


African Ancestry, Inc. has announced its partnership with financial technology company Affirm.com enabling consumers to purchase its proprietary DNA test kits starting as low as $25 per month without a credit card. Right on time for the holidays, the special payment options are available for its MatriClan(TM) Test, PatriClan(TM) Test, African Ancestry Keepsake Box®, Family Celebration Package and its Heirloom Pendant Collection®.

"This alliance is groundbreaking because it makes it even more affordable for Black people to find out their specific African roots using our database of African lineages - 30 times larger than any other competitor's database," said Dr. Gina Paige, president and co-founder of AfricanAncestry.com. "While the new options are available year-round, we're excited to give consumers an additional incentive to give the gift of ancestry during this holiday season."

How it Works

Shoppers can visit www.AfricanAncestry.com and look for the Affirm logo next to the product of choice. A few clicks away and qualified consumers can select their preferred repayment term, spreading the cost over time. AfricanAncestry.com purchases arrive within a few weeks of the initial payment. All ongoing payments are managed through Affirm.

Holiday Deals

Starting on November 29 through December 31, people can also visit AfricanAncestry.com for a variety of savings and deals. Black Friday and Cyber Monday offer the steepest discounts on individual tests; however, family packages, pendants and keepsakes will also offer promotional pricing.

For more information on African Ancestry, visit www.AfricanAncestry.com. For press inquiries, contact Nichole Taylor at Taylor@TaylorCommunicationsGroup.com.

About African Ancestry

Founded in 2003, African Ancestry Inc. pioneered African lineage matching in the United States utilizing its proprietary DNA-database to more accurately assess present-day countries of origin for people of African descent. African Ancestry's products include the MatriClan(TM) and PatriClan(TM) ancestry tests and customized memorabilia and informative resources. African Ancestry is Black-owned and headquartered in Washington, DC.

January Black HistoryFact

Cultural Museums

*The Wing Luke Museum of the Asian Pacific Seattle, Washington's Chinatown-International District.
*African American Museum, in Philadelphia Philadelphia, Pennsylvania
*The Cold War Museum Vint Hill, VA
*African Meeting House, Boston, Massachusetts
*America's Black Holocaust Museum, Milwaukee, Wisconsin
*National Museum of Mexican Art, Chicago, IL
*Asian Art Museum, San Francisco, CA

*Balzekas Museum of Lithuanian Culture, Chicago, IL
*Los Angeles Museum of the Holocaust, Los Angeles, CA
*Chinese American Museum, Los Angeles, CA
*Charles H. Wright Museum of African American History, Detroit, Michigan
*California African American Museum, Los Angeles, California
*Korean Cultural Center, Los Angeles, CA

*Irish American Heritage, Museum, Albany NY
*DuSable Museum, African American History, Harold Washington Wing
*Pacific Asia Museum, Pasadena, California.

*Eiteljorg Museum of American Indians and Western Art , Indianapolis, IN
*The African American Museum, Texas
*Great Blacks in Wax Museum, Baltimore, Maryland
*Great Plains Black History Museum, North Omaha, Nebraska

*Idaho Black History Museum, Boise, Idaho
*Japanese American National Museum
*Legacy Museum of African American History, Lynchburg, Virginia
*Mosaic Templars Cultural Center, Little Rock, Arkansas
*Muhammad Ali Center, Louisville, Kentucky

*Museum of African American History, Boston, Massachusetts
*Museum Of Latin American Art
*National Museum of African American History and Culture, Washington, D.C.
*National Museum of the American Indian, New York, NY
*National Underground Railroad Freedom Center, Cincinnati,Ohio

*The National Great Blacks Iin Wax Museum
*Oak Hill Heritage House & Multicultural Research Library, Oxford, North Carolina
*Spertus Institute of Jewish Studies Chicago, IL
*Texas State Museum of Asian Cultures , Corpus Christi, TX