BUSINESS MAGAZINE 2019

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BUSINESS BOOKS 2019


Yes, Blogging Can Help Your Business

By Jon Allo 

Blogging can help your business in a number of ways. Every business needs to showcase their products. Every service provider needs to prove their services are worth paying for.

A website will market your products and services 24 hours a day, 7 days a week, 365 days a year. A blog, either on its own or as part of your website, can demonstrate that you are an authority in your niche or industry who really knows what you are talking about, or that you have the skills and experience to create quality products.

Content Is King

Content is the main driver of successful marketing these days. The words on the page help your target audience find you. Whether they are using a search engine like Google, or a social site like Facebook or Twitter, your audience will use keywords to find you - and that means written content in all forms. This includes your video titles and descriptions, image names, and more.

Free Traffic

Search engines and social media provide free traffic. Great content on your blog will give them a reason to stay and to look around to see all you have to offer.

Blogging Can Encourage Engagement

If you allow people to comment on your posts, your blog can soon become a hive of activity.

An Invaluable Resource

Chances are if you have been working in your niche or industry for any length of time, you probably have a wealth of content to draw on. This can help your blog become a resource that people interested in your niche will visit over and over again. This also means links to your site, and sharing content from your site. It also means getting guest bloggers to contribute, to add even more content, and hopefully encourage their own followers to visit your site.

A Way to Build Relationships

People do business with people they like. A blog can help visitors feel they know you. With any luck, they will start to follow you because they enjoy your take on the topic.

Your Blog Posts Are Free Samples

If you plan to sell any kind of information product at all, your blog post will give a clear idea of the quality your customers can expect.

Blogging Software Goes Beyond a Regular Website

If you use blogging software such as WordPress, you will have access to thousands of free mini-programs called plugins. They add functionality to a site and/or change its appearance and type of site completely.

Blogging is ideal for traffic, lead generation, and sales. If you want to show you're in the know, you need a blog.

Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog, at https://jonallo.com/better-blog



Tips to Enhance Communication Skills

By Rupal Jain 

Effective Communication Tips: -

For any effective communication following factors must be considered: -

• It is important to make worthwhile contribution to the conversation so have clear purpose and objective of the conversation.

• Develop effective non verbal communication skills. Right smile, eye contact, posture, handshakes do create a positive impact.

• Make appropriate gestures with hands and face.

• While speaking and listening making an appropriate eye contact and looking into the eyes of the person with whom we are conversing can create a significant impact and make the interaction more successful as it coveys interest and courage.

• Being confident is vital.

• Try to break down barriers that exist in the communication process.

• Be clear and concise.

• Be firm about your opinions, views, ideas and suggestions so that it can be confidently conveyed.

• Ensure that your words, gestures, facial expressions and tone match with each.

• Analyse the audience before communication.

• Conveying right message to right person is important because what is critical or worthwhile to one individual may not be to another.

• Develop effective probing skills by asking the right questions.

• Take initiative yourself. Don't wait for suppliers, customers, buyers etc to call you. Instead call them, take the initiative to start the conversation. It helps to build healthy two way effective communication between both the parties.

• Try to highlight critical points.

• Learn the art of dealing with difficult conversations.

• Ensure that you give and receive appropriate feedback.

• If the message is too lengthy, dis-organized or contains errors it can often be misunderstood, confusing and misinterpreted.

• Practicing good communication skill everyday is important as "Practice makes man perfect."

In addition to the above attributes a good communicator also focuses on the following factors to enhance his/ her communication skills: -

1. Interpersonal Skills -

• Such skills are used when engaged in face-to-face conversation with one or more persons. For effective Interpersonal skills not only verbal communication and effective speaking is vital but also our voice, on-verbal signals, gestures, facial expressions, body language, our appearance and active listening skills are significant.

• The advantage of having good Interpersonal skills is that it enables us to contribute effectively in groups and teams and become a 'team player'.

• It builds a strong relationship with other members of the group and leads to better communication and building better rapport with others.

• Good Interpersonal skills also help to enhance our problem solving and decision making ability.

2. Presentation skills:

o Although we may use this skill infrequently, but for any management student who intends to become future business leader effective Presentation Skill is critical.

o There will be times in your life, when you need to present information to your customers, employees, buyers, trade unions, sellers, government employees, suppliers, agents or even overall community at large.

o They can either be individual or group of people in a formal or informal setting.

o Effective Presentation Skills requires good planning, preparation and practice.

3. Writing skills:

§ For any manager communication skills are not only limited to face-to-face direct verbal/ non verbal interactions with others but also good Written Communication.

§ It involves the ability to write clearly, concisely and effectively.

§ It involves avoiding grammatical errors, spelling mistakes, knowledge of formal and informal writing styles/ techniques, knowing the importance of structure in any business letter or report.

4. Personal Skills: -

ï It emphasis on improving self-esteem, building self confidence, developing positive attitude, knowing anger management and stress management techniques which helps in maintain a healthy body and mind and develop positive feelings about ourselves and helps to enhance our communication skills.

ï Good Personal Skills also helps an individual to deal with difficult situations like dealing with aggression and communicating in difficult situations.


2019 EVENTS