BUSINESS MAGAZINE 2017

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BUSINESS BOOKS 2017


7 Ways to Increase Your Likeability

By Jane Anderson

I recently had a university graduate going for an interview with a large bank and the interview was over Skype. Even though he was in my office, we did the practice on Skype and I was in the next room to see what the experience would be like for the panel chair.

My experience of him in person was different to that of him on Skype. He came across as warmer and friendlier in person but that part of his personality was lost quickly online. So we had to really amplify those character traits to show that he was likable.

We know that in a recruitment context, a candidate can be extended the offer more than 50% of the time if the recruiter likes the person. According to the Wall Street Journal, a study of 133 managers by the University of Massachusetts found that if an auditor is likable and gives a well-organized argument, managers will tend to comply with his suggestions, even if they disagree and the auditor lacks supporting evidence.

So can likeability be taught? I believe it can. I spent over 15 years teaching rapport building and connection in the retail industry. Every time I went into a situation where sales needed to be lifted, I focused less on the dollars and more on the staff and how they connected with people. As a result, in one store the turnover doubled in 12 months.

So the 7 steps I reckon make the biggest difference to your "in-person" likeability are:

    Read people: Watch all the non-verbal cues and body language. Look for micro expressions and their eye contact. I was in a hurry to catch a flight to a conference last week and my shoe broke on my way to the check-in counter. I ran to one of the stores in the airport frantically looking for a new pair of shoes to replace them. I was quickly scanning the shoe section, trying on styles and looking for something that would fit me to get me to the conference. My flight was boarding in five minutes! The sales assistant casually came up and asked me if I was happy browsing. Now, maybe they had other things on their mind but clearly, I wasn't there because I had nothing to do. This was serious shoe shopping! They didn't read my body language and pace to realize that I was in desperate need of help to solve my issue. I had to say "no, I'm not just browsing, I need help!". If you can read people you can anticipate their needs which leads to asking the right question. A better question to ask would be "You look like you're in a hurry trying to find something, let me help you."

    Asking questions: Everyone loves to talk about themselves. Each person is their own favorite subject and everything you say they will relate their own experience to it and tell you what that means for them. The way to shortcut this process is to just go straight to asking questions about how they are, their weekend, how their last meeting went, how their project is going, how their kids are, is the dog back from the vet? The likelihood of someone taking too much interest in them that day is quite low so it's easy to connect by helping them feel as important and as special as they are. Ideally, a conversation flows 30 seconds to one person and 30 seconds to other. Keep an eye on how long you're speaking for and if it's too long or too short to connect.

    Knowing what the person might be thinking: This shows empathy and that you understand the person's world. The more you can connect with what they're not saying, the more you'll remove the barrier between them and you. They will like you because you understand their pain or challenge.

    Give compliments: People are absorbed in their world of daily problems of dealing with kids, colleagues, issues and things that need to be fixed. They're often in overwhelm and stress. A simple compliment like mentioning their hair, an item of clothing or if they have nice shoes, saying they have really nice shoes. It's important to be sincere and show that you noticed. Don't say they look nice if they look terrible, that's just being inauthentic. People love compliments. It was Maya Angelou who said, "people will forget what you said but they will remember how you made them feel".

    Appropriate touch: This one you really need to be able to read people well. I'm a natural toucher and by that I mean I often hug my clients, when I work with them and that's my style, but I know when I need to keep my distance. If you can read people well, a gentle touch on their sleeve can make them connect quickly with you. For example, when I coach people and they have wins I will always shake their hand. It changes the energy and the personalization of the experience amplifies.

    Friendliness: Smile. I know this seems so simple. Did you know your smile can be a predictor of how long you'll live? Regardless of what country you live in or language you speak a smile cuts through everything and is contagious. If you wrote down how many times you smile in a day how many would there be?

    Eye Contact: Direct eye contact builds trust quickly. By looking down or away makes the person feel like you're not interested in what they have to say. When they speak look them in the eye. By maintaining eye contact when you speak will help keep them engaged and more likely to hear what you said.

***Lighten up: I know I said 7 tips but you get a bonus! Banter, having a joke and not taking yourself too seriously add volumes. Jennifer Hawkins showed this when she was sashaying down the catwalk in her beautiful Bora Couture skirt and it fell off. Rather than blame the designer or the organizers she simply laughed and said: "Geez, I wish I had better undies on". Her likeability factor went sky high in the one comment.

These steps are not about inauthentic or fabricated in any way. The heart of likeability is making it less about you and more about them. If you take a moment to watch, observe and listen, ironically the more you'll influence and get the outcomes you're looking for.

Love to know your thoughts...

Jane Anderson works with Thought Leaders, Trusted Advisors, Experts and CEO's to increase their lead generation and grow their businesses.

Her blog has been awarded in the top 25 branding blogs globally. She is one of 12 LinkedIn Influencer Small Business Advocates in Australia, is the host of the Jane Anderson Brand You Show.

To inquire about Jane's Women with Influence mentoring program, please email
support@jane-anderson.com.


THE NATIONAL BLACK PROGRAMMING CONSORTIUM IS NOW BLACK PUBLIC MEDIA

National media arts organization changes its name and relaunches its online home, as it moves to create new avenues of exposure for content creators of color

The National Black Programming Consortium is Black Public Media (BPM). The 38-year-old media arts institution, the nation’s only nonprofit dedicated solely to media content about the Black experience, has changed its name and relaunched its website, blackpublicmedia.org, a resource for independent producers and filmmakers and for viewers of authentic Black media content. The moves take place as BPM expands its support for content creatives in the emerging media landscape.

Under its new moniker, BPM will continue producing and supporting media with a purpose, as it has done since its founding in 1979. The national organization has helped fund films (such as I Am Not Your Negro, Maya Angelou: And Still I Rise and Lorraine Hansberry: Sighted Eyes/Feeling Heart and web series (Pops and Ask a Muslim), train producers (with its 360 Incubator + Fund) and produce content (including its signature public television program AfroPoP: The Ultimate Cultural Exchange, the enlightening 180 Days series and irreverent web series Black Folk Don’t) to present diverse Black narratives to the American public. It started with gaining access for filmmakers to the airwaves on public television, a central part of its mission, but the organization has also set its sights on supporting producers embracing new and emerging media.

“The ever-evolving media landscape has created a larger public media square that is still in dire need of diverse and authentic voices,” said Black Public Media’s Executive Director Leslie Fields-Cruz. “With nearly four decades of experience bringing these voices to public television, it only makes sense that we evolve accordingly and use our methodology to support program development across emerging media platforms.”

To that end and with a recent $750,000 grant from the John D. and Catherine T. MacArthur Foundation’s Journalism and Media program, BPM will be launching WOKE! Broadening Access to Black Public Media, a series of projects and events designed to connect creatives working with new technologies and platforms to funding, resources, partners and distribution opportunities. As a part of its efforts, BPM will be building a new funding initiative specifically for emerging media with the goal to usher forth black talent and black content into an industry that overwhelmingly lacks diversity.

The new website includes content for the general public, including short films, filmmaker chats and youth and educator discussion guides on its public television programs. Filmmakers and other content producers can sign up for the BPM Producers’ Portal to avail themselves of tools to hone their skills and polish their projects, including a series of webinars by industry leaders.

For more information on BPM, visit www.blackpublicmedia.org or follow it on Twitter (@BLKPublicMedia) or on Facebook.

ABOUT BPM:

Black Public Media (BPM), formerly the National Black Programming Consortium (NBPC), is committed to enriching our democracy by educating, enlightening, empowering and engaging the American public. The nonprofit supports diverse voices by developing, producing and distributing innovative media about the Black experience and by investing in visionary content makers. BPM provides quality content for public media outlets, including, among others, PBS and PBS.org and BlackPublicMedia.org, as well as other platforms, while training and mentoring the next generation of Black filmmakers. Founded in 1979, BPM produces the AfroPoP: The Ultimate Cultural Exchange documentary series and manages the 360 Incubator + Fund, a funding and training initiative designed to accelerate the production of important Black serial and interactive content.


VETERAN ENTREPRENEUR LAUNCHES NEW PROGRAM TO HELP ASPIRING AND SEASONED BLACK WOMEN ENTREPRENEURS

BlackNews.com

There’s no secret that black female entrepreneurs are on the rise. In fact, they are the fastest growing group of entrepreneurs in the world. According to the State of Women Owned Business Support Report (2015), out of the 30% of women owned businesses, African American women control 14% of these companies, or an estimated 1.3 million businesses, employing 297,500 workers and generating $52.6 billion in revenue.

Demarra Gardner is one of those Black women who started her business in 2008. After years of offering organizational development and executive/life coaching services, she felt drawn to do something for aspiring and existing female entrepreneurs of color.

Demarra comments, “One night I literally woke up around 2 a.m. with this idea and then immersed myself in research for weeks. After a while, I discovered that there were no comprehensive, one stop shop, business support programs for black women. That’s when Black Women About Business (BWAB) was born.”

BWAB is a year-long virtual and retreat learning space for black women who aspire to start a business or existing business owners who want to scale their businesses. Education, mentorship, access to funding, and more will be the focal point of BWAB. According to the website, one of BWAB's value propositions is that at least 90% of BWAB services will be provided by black women. “That was something really important to me. To model that investing in each other is paramount. We don’t have to be divided to be successful in business. That crabs in a bucket mentality has got to stop,” Gardner says.

When asked why she felt compelled to start BWAB, outside of the vision she had in the wee hours of the morning, she expressed that the work was deeply personal. She comments, “I have immense pride in who I am as a black woman; It’s central to my identity. I want to provide a platform where black women can be exactly who they are and be wildly successful in business. In so many business spaces we feel forced to shrink. The lie we feed into is that we have to fit in to succeed. And I believe that our uniqueness, our authenticity, our vulnerability is what really makes us shine, not just in business, but in life."

The inaugural BWAB program will begin on December 4th. To be the first to know about their launch date, please visit www.BlackWomenAboutBiz.com.

To stay up-to-date on what's going on with Black female entrepreneurs, like BWAB on Facebook at
www.facebook.com/blackwomenaboutbusiness or follow them on Twitter @blackwomen_biz.


About Demarra Gardner
Born, raised and currently residing in Kalamazoo, MI with her husband and daughter, Demarra has been principal of Change Agent Consulting, an independent consulting practice since 2008. Ms. Gardner has built a national reputation as an entrepreneur, consultant, public speaker, and certified executive and life coach.


Will Your Business Package Become A Casualty During the Holiday Season?

By George Carson 

Every holiday season, from late October through January, finding a reliable courier or shipping company can become a nightmare. Time sensitive packages are not always given top priority by the big courier services because of their high demand for deliveries during the holidays.

Businesses who rely on courier services throughout the year know the holiday season will become a problem for them due to the overwhelming of daily consumer shipments. Whether it's a gift being delivered across the country or a medical lab needing sensitive packages transported a few miles away, all packages are treated the same. That means without proper care!. How many times have you seen "FRAGILE" on a package only to receive it smashed. It almost seems some courier services enjoy damaging packages. They think tossing it into the back of the truck is careful. Or rolling it like a bowling ball is fun. Well, not to the medical labs, dental offices, hospitals or other businesses that hope their package is treated with care.

Unlike a consumer who can pre-schedule their package to be delivered, many businesses do not have that luxury. Flexible delivery dates are not part of the business world. Too often a special delivery package needs to be sent within a few miles. It could be within a 100 mile radius or just a 10 mile distance. No matter how far, the package needs to get there NOW.

Don't wait for your packages to have these issues with your existing courier service during the holiday season. One reason why this happens is they hire temporary drivers and those drivers might not be familiar with the area. And more than likely, they are paid by the hour, so what's another hour or two on the road to them it's more money! Managing time-sensitive packages like medical supplies, medial lab tests, or legal documents can get lost easily during this busy season. Local same day courier services are small enough yet large enough to give you the personal care for all same day deliveries.

Isn't it be time you find a local courier service that is reliable and doesn't hire temporary drivers? If your business has packages that need to be delivered within 100 miles, ask your business friends on who they use for their deliveries and if they are satisfied. Be sure they have a solid reputation with medical labs, hospitals, pharmacies, dental labs and other businesses that require sensitive packages to be delivered on-time. Many businesses require same day delivery!

A local service that provides same day courier deliveries for Maricopa County to Tucson is DCS Delivery. You can reach them by calling: 480-247-8560





Top Mistakes In Advertising & How To Avoid Them Part 8 of 10: Unrealistic Expectations

By Dennis W Kelly 

What we've uncovered in the first seven tips are some simple basic strategies that can deliver a very powerful marketing effect and sales repercussions for you.

I know that you worked really, really, hard to get to this point. You have five, or ten, or twenty, or thirty thousand dollars to spend. Maybe more, maybe less, but in round numbers you've got a few dollars put aside to help market your product or service. That's fantastic. I'm always thrilled to hear that because you can never give a media buyer, that's me, enough money.

That being said, your buyers should be very smart and efficient and be a responsible steward of your advertising resources. No matter how big or small. But one thing I want to caution many advertisers about is an unrealistic expectation that your ad campaign will transform your business overnight. There have been a few notable exceptions. In the majority, too many advertisers have delusions of grandeur that this new ad is going to suddenly trigger an avalanche of revenue overnight. It'll be viral in 48 hours and we'll be swimming in money.

Well if that happens and yours is the one-in-a-million shot, where everyone plunks down their credit card and suddenly you're in the money, fantastic! I am so thrilled and excited for you. That is a wonderful, wonderful result and you should celebrate.

The harsh reality is, those moments, those one in the millions are exactly that. The other nine hundred thousand nine hundred plus are still laboring every day to capture their audience's attention. To make sure that they are delivering the message efficiently, and effectively. While you are hopeful that will happen overnight, you have to temper that with the reality that yours is only one of maybe two hundred to perhaps one thousand messages that every consumer is exposed to every day. That's either wildly exaggerated or terribly conservative depending on whom you talk to.

There are a number of studies out there that have measured the amount of ads that we are exposed to on a daily basis in some way, shape, or form. You will find a link at the end of this article exploring how many ads we see per day.

Audio, video, print, in whatever format around us, and so we are constantly inundated. Respectfully dear advertiser what makes you believe that your little ad is going to be a world changer?

Here is a snippet for you to bear in mind. There are over a hundred daily newspapers still being produced in Canada. Dozens more of the ethnic language newspapers. Plus many more of the free daily newspapers. There is a host of other newspapers specific to a particular field. The average daily newspaper, if you cut it all up, the total content of words and pages amounts to approximately three voluminous novels every day.

You prepared to read three novels? This becomes THAT thick, and in the midst of it, you're hoping that yours is the ad that stands out.

I hope so. Really and truly I do hope that manifests itself for you. But when I'm up against all of that other competition of texts and messages just in one vehicle, I want to make sure that I'm doing enough to keep my profile as prominent as possible.

Work for the slow build because, no-nobody, this is a personal aside ladies and gentlemen. nobody but nobody has jumped out of bed saying ... Goodness sake, Where can I find a good media guy?... that hasn't happened. But by regular consistent marketing and advertising and letting people know what it is I do, that has stood me in good stead for winning new business.

I want the same for you to have a consistent steady drip of messaging. One which demonstrates who you are, what you do, what your product or service is, and over time you will develop the trust and the confidence to do business, with people who like doing business with you. You want to earn their confidence and their trust.

The reality as I mentioned says otherwise that despite your best efforts, yours might not be the one-in-a-million shot

In a previous article I suggested that you create a calendar and how you map out the year.

Now let's take another piece of paper and this time write down ahead of time what it is you want your ad to do.

Is it to stimulate sales right now?

Is it to get people to sign up for a free report on the website?

Maybe you want them to call you to set up an appointment?

Is it to cutout this coupon and save on the trial offer?

How are you going to measure? What's your metric or metrics if it's successful?

Right now you have a benchmark of zero awareness, zero sales.

By spending $500 or $5,000 or $50 thousand dollars on your campaign, what do you hope to achieve? What's your metric for whether it performed well or not?

As I mentioned previously you want the ad to bring back at least what it costs. But clearly you must identify upfront what you want or expect the end result to be.

IE: We spent fifty thousand dollars on this campaign, we want to see a minimum of seventy-five thousand dollars come back. Okay that's a good measure. You want to see one and a half dollars return for every dollar you spent. That's not unachievable. But you need to know what it is you're trying to achieve so you can measure whether or not you've hit your target.

And if you exceed that, and your fifty thousand dollars spent brings back two hundred thousand dollars, kudos you've done something tremendously right. Well done. But you can't deliver to your expectations if you don't know what they are, and set them out ahead of time.

So please go into your campaign with a clear understanding and an open mind of what this sales messaging is trying to do.

When you know what it is you're after, and not just flippantly, oh let's just run an ad..there's a lot more art and science behind it than just that. I want to see that your spending is done smartly and efficiently and effectively. Regardless of how much you are spending, remember, you will spend the same amount of money whether the campaign works or not.

So spend it well. And as always, I'll be glad to help. Until the next time, have a great day.

As promised: This is one source who is a lot more scientific in their approach about the ads we see each day. http://blog.telesian.com/how-many-advertisements-do-we-see-each-day/

Dennis Kelly is President of First Impressions Media. Your Trusted Authority for information to improve your current or next campaign in all media. You will find multiple Free documents on my website.

Additionally, if you'd like more substantial assistance, we invite you to click here

https://www.firstimpressionsmedia.ca/on-line-store.html

which will take you to NINE SECRETS. Our E-Book, complete with worksheets to instantly take charge of your advertising based on 30 years in the trenches experience.

P.S.: Want some EXTRA FREE HELP? Click my website to sign up for Fifty Seven - YES 57!! Free Media Tips and get a Media Briefing Template with our compliments.

https://www.firstimpressionsmedia.ca/mbt-sign-up-form.html





Improve Your Efficiency By Collaborating Technology With Business Operations

By Atul Dhir 

People now travel all over the world for personal and professional purposes. The business realm has experienced a huge change regarding meeting clients, business associates, bureaucrats etc. in the past decade. According to a research done by U.S Travel Association, direct spending on domestic and international business travels was close to $307.2 billion in the year 2016.

To create a brand name worldwide, one has to market its product on a global level. To do that, workshops, seminars, meetings are all normal and every bit of it requires a travel plan, however, more important than a fine strategy is the technology in any industry. One business can benefit tremendously if collaborating with the right technology in the right manner.

Major benefits of using technology for business transportation are:

Presence Of Mind:

One major benefit technology provides in the business realm is the presence of mind. People can completely focus on the current task without wondering what is scheduled for the next. The innovation of the Apple watch is one such great invention. Now people can keep a regular check of their mailbox, schedule, and messages whilst sitting in a meeting and not disturbing the energy of the room by checking everything over the mobile phone again and again.

Airport Journeys Become Easy:

People who are a frequent traveler will surely understand the pain of airport travels where you need to keep everything handy; from passport to boarding pass. Rather than fetching things every time in your hand band, you can easily store your flight ticket, boarding pass details in your watch and scan it as and when required at the airport security checkpoints. This surely will save you enough time which can be utilized for reading a great novel or creating a presentation in the waiting area.

Communication Luxury:

Mostly the traveler's hands are busy in carrying luggage. In such cases, attending chauffeurs calls and understanding where is your chauffeur located, is a bit difficult task. Again, the Apple watch is a life saver here. You can attend the calls and fetch your car by just clicking on the watch. This helps you to leave the airport in style without creating a mess with your luggage while finding your smartphone in the bag.

When technology combines with the business it makes life and tasks much simpler. The usage of these technologies differs from person to person but the benefits they provide are countless.

Blackbird Worldwide Chauffeured Services is known for providing excellent travel services in the entire New York City. We believe in pulling stress out of New York people whenever they need to travel regardless of the distance. Blackbird Provides chauffeur-driven NYC Limousine Services, Serving To and From NY Airports and entire Tri-State area.



5 Strategies to Bring Your App Business on the Right Track

By Terence Lewis 

Every entrepreneur seeks to know the secret recipe for success. What strategies are made to increase the conversion rate? What are the exciting ideas that can be implemented to make the company grow? It is super strategies that create opportunities for a company. There are always some brand new ideas that you can implement to grow your business. However, not all the existing tricks will give your business a boost. It is only when the right strategies are followed at the right time and the right place that you end up having a revenue-generating business.

If you have an app business, here are 5 strategies you can follow to make sure that your business climbs the ladder of success. Let's take a closer look:

1. Know the Purpose

To start with, in your mobile app business, it is vital to know the purpose behind the creation of an app and the audience for whom the app is created. The advantages and the true value of the app shall not be confined to the number of features it has and rather on how the user experience is. One of the most significant factors in creating compelling apps is close collaboration among developers, the quality analysis team, and designers.

2. All About Planning

It is the business plans that earn you profits. Only with clear objectives can you come up with the most suitable solutions required by customers. When it comes to creating successful apps, it definitely requires sharp focus. The complexity of a mobile app can be huge but fundamentally, an app must be designed by having an understanding of the real world. Moreover, to come up with engaging apps, it is also important to identify the exact expectations of users. So you see that accurate planning is vital for creating successful apps.

3. Choose Your Platforms Wisely

A significant part of sales depends on how you reach out to your target audience and you basically have to connect with them in the best way possible. Unlike websites, mobile applications are designed for various platforms. These days, there are multiple devices and multiple vendors. For instance, most smartphone users make use of iOS devices and others go for iPhones. Thus, the process of app development completely depends on how customer engagement can be carried out on different platforms.

4. Cross-Check the Intuitiveness of the App

Do you think that the app that you design will help in making your client's life easier and happier? Once you design an instinctive app, it can end up giving an amazing experience to its users. Apart from integrating notable UX designs and streamlined functions, it is equally important to check whether an app is responsive enough and provides suitable performance to cater to the needs of the user. Also, ensure that the app is free from bugs.

5. Promote Your App

Promotion plays an integral role in boosting your app business. One of the most significant factors behind the popularity of an app is the way it is promoted. Adequate promotion of an app through reviews, ratings, video teasers, recordings, and social media posts helps to create a buzz among the target audience.

When it comes to the app business, the competition is stiff and if you fail to follow the right strategies, you may end up causing your app to lose its visibility among an extensive range of audience. So, follow the sure-shot strategies stated above and ensure the success of your app.

You can follow above mentioned 5 strategies to make sure that your app business climbs the ladder of success. If you are planning to make an interesting app, check mobile app development company around you or outsource work outside. All the best!