2020 Book Guide


2020 Calendars


Why You Should Write Book Reviews For Other Authors

By Jan Verhoeff 

If you're writing non-fiction books, you should be reading non-fiction books. Why? You might ask, and you know I'm going to tell you... If you're writing non-fiction, you'll want to read in the area you're writing, to make sure your content is fresh, different, and valuable.

Don't copy their books. That's NEVER a good idea.

But do use their books for inspiration, for publication style, concept delivery, and comparison. Other writers in your industry are a direct link and connection to other readers in your industry. Connect, and befriend writers who actively promote information in the industry! They will be your best assets.

Review Their Books -

Did you know that writers read every review? They do. They may say they don't, or tell you they don't care about bad reviews, but they do. And even moreso, they read and remember good reviews - and good reviewers. They'll think about the words and thoughts from a good reviewer, and quite often even mention them on their blog. But THAT isn't why you're writing the review.

The reason you should write reviews for other writers in your industry is to improve your ability to recognize and understand good information. The better the information in their book, the better your review should be. I would even encourage you to not write a bad review - even if the book is really bad - but to find something good to write about. If it's really bad, you can focus on the good part and mention that you found some parts to be redundant or overwritten, etc. but find and point out the GOOD first. Be sure your review on Amazon or Barnes and Noble includes at least a 100 words - seriously, you're a writer, you should be able to write at least 100 words about ANYTHING.

Visit Their Blogs -

Does this writer have a blog? Or a discussion going on Amazon? Visit their blog, add comments to blog posts, mention that you've read their books, and add to the conversation on the blogs. Ask questions. Do you have any experience with other writers in this genre? Do you recommend other writers? Is there one thing you'd do differently now that your book is published? Find a quantifiable question and ask it.

Hopefully, they'll respond to your comment, maybe even visit your blog! Interacting builds connection, and you could make a new friend.

Invite Them to Review Your Books and Visit Your Blogs -

Remember the basis for your interest? Building connections. Growing relationships. Doing whatever it takes to build an audience in your industry means actually connecting with other writers. Don't slack off...

Are you looking for places to post your book reviews, beyond the book store, or your blog? There are many places to post reviews. Visit Refreshing Reads, for our reviews, and http://www.JanVerhoeff.com for more information about writing your own story. Let's do coffee!


How to Write Your Ad So That It Sells

By Linwood Austin

HOW TO WRITE ADVERTISING THAT SELLS.

First of all, you have to know that folks buy ONLY to get benefits. So, it would make sense that you need to make a list of all the benefits someone might receive.

Then you must remember that benefits, generally sound hollow, unless you have facts and features that support the benefits those folks will get. So, make a list of all the supporting features that make the benefits believable.

Now, you must weave your story together so that you present the benefits and the features together in such a way that they want to hear everything.

To help you weave that story, use "connectives" that move your prospect from one thought to the next. Connectives like "That means", "Plus", "And", "You might be wondering", etc.

Finally, you must bring in your "CTA" (call to action). If you get them excited about your product or service, tell them what to do to get it.

The reason you want to do all this is that a written sales message that works, works all day long. Not like a commissioned salesman who gets tired after making 20 phone calls. Your written sales message can sell at 2 o'clock in the morning and still do the selling.

Don't be afraid of a long-winded message. Why? Because prospects, not "people", are hungry for information. They need it to buy.

Use these ideas in your ads, blogs, web pages, direct mail, etc. You'll benefit from this.

-----------------------

EXAMPLE:

THE DUDE ACTUALLY COUNTED MY PARAGRAPHS.

There are two ways of being a lazy marketer.

One way, is to use short copy that says almost nothing and hope they put the pieces together and see a reason to buy whatever-it-is you be sellin'. This is a fast way to nowhere.

The other way to be a "lazy marketer" is to tell a complete SELLING STORY. Now, it takes some doing to craft such a letter, or sales message that does a complete SELLING JOB, but once it's done, you can "cut and paste" the thing with just 2 clicks.

Keep in mind, "people" are not gonna read that long-winded "selling story" of yours... but you're not marketing to "people", right?

Instead, you're marketing to "PROSPECTS"!!!!! And "prospects" are always hungry for information and will read ANY AMOUNT of advertising copy, as long as it's interesting and helpful. For example, you're still reading this message so I might assume you're a "prospect" for my writing services.

If they are not a real "prospect" they aren't going to read anything you say, so screw 'em. I have a 26 paragraph sales letter I sometimes send to new connections. (I'm lazy.) So, this new connection just bitched at me for pasting this message on a "congrats" message. "I'm not impressed" he said. But he did count the paragraphs, which proved he read it.

Stay In The House - Read A Book!


Marketing Writing: How To Attract More Clients And Customers

By Elisabeth Kuhn

Is your website getting the results you're hoping for? How many visitors stick around, and how many of those that do are acting?

You hope they opt into your list, or, even better, buy something. Instead, many say "Ho-hum" and trundle off, never to be seen again. What to do?

Upgrade the writing on your website. Or set up special sales pages with powerful marketing writing - also known as copywriting.

How I discovered the power of marketing writing

About 10 years ago, I was a linguistics professor in an English Department, and the resident grammar guru. And then... I discovered internet marketing.

More specifically, I discovered that when I read certain sales letters, I couldn't get my credit card out of my wallet fast enough to buy whatever it was they were selling.

"What the... ?" I thought.

Since my area of expertise was studying language used for persuasion, I was intrigued. These writers were masters of persuasion, far beyond what I had ever imagined was possible.

And just around that same time, I was getting letters in the mail from AWAI - about their 6 Figure Copywriting Course.

And yes, those letters were very persuasive. So much so that I was soon the proud owner of said course and started working my way through it.

I figured since I was skilled at crafting language, this would be something I'd be good at too. And as it turned out, I was.

I got my first paying customer, a legal marketing firm, soon after I finished my course. Eventually, I left academia to go into marketing full-time.

What Is Copywriting, AKA Marketing Writing?

Copywriting comes in several categories, and they all work together. Here are five of the main ones:

Sales Letters
Website Marketing Writing
Opt-in Pages
Lead Magnets and Pre-sell Reports
Email Marketing Writing

Here's how it works:

Sales letters or sales pages are standalone web pages with highly focused persuasive writing that endeavors to sell a product or service.

The key is to keep the visitor reading until they just have to have the product or service that's offered.

Website marketing writing is a bit less "sales-y" and more personal, and it's designed to draw in the visitor and make them keep reading... preferably until they decide to take some kind of action.

Opt-in pages offer their readers one type of action to take that's relatively low-risk. In exchange for a compelling "free gift," also known as a lead magnet, the visitors provide their email address so you can follow up with them - and build a relationship with them.

Some of these lead magnets are pre-sell reports - special reports that provide information about a specific subject the visitor is interested in.

They also make the reader realize that they need and want to take "the next step" - conveniently suggested in the report, generally with a link to a sales page.

Email Marketing - The Crucial Next Step

Once your visitors have signed up for more information, you can send them a series of carefully crafted emails. They will help them get to know, like, and trust you.

Eventually, these emails will persuade many of them to become your customers and buy what you're offering or recommending.

Will everyone buy? Not quite, but a much larger percentage of the visitors will buy than would have without the follow-up emails.

Obviously, the better the emails, the more people will take action!

More Marketing Writing

Meanwhile, there are more ways to tap into the power of marketing writing, or copywriting.

Have you ever watched a (sales) video that seemed absolutely endless and you really wanted to do something else, but you just couldn't stop watching? And when it was over, you might have even bought what was offered?

Guess what! That too is copywriting. Somebody crafted the text that was narrated in the video!

The same is true for social media messages and ads.

How can you benefit from marketing writing?

If your website is not getting you the leads and clients you're hoping for, it might be time to look at ways to power up your marketing writing.

You can use the tips above to work on it yourself. Or you could get some feedback from an experienced copywriter.

Are your website visitors acting and opting into your list or buying your products or services? If not, you might benefit from giving the copy or the marketing writing on your site a makeover.

I'd be happy to look and give you some tips on how you can get better results...



Get Others To Market Your Blog For You By Writing Epic Stuff

By Ruth Barringham

I once read on article called 'Write Epic Stuff.' It was a truly inspiring article and correct in every way.

It said that far too many blogs and websites are at worst boring, and at best mediocre. And what people don't want is another boring or mediocre website.

How to Avoid Mediocrity

Today, more often than ever, to be successful, your website needs to stand out from all the rest.

Social media is the new wave in free marketing and it works like this:

You write epic stuff and upload it to your site.

Visitors to your site love your epic stuff and share it on social media.

But your content has to be more than good or great or even fantastic.

It needs to be epic.

How to Write Epic Stuff

Before you can write epic website content, you need to know what your website's USP is.

USP stands for Unique Selling Proposition.

So what makes your website unique?

To find out you firstly need to know who your market is.

Who are you trying to attract to your website?

Who is your ideal visitor?

Once you know this (and you need to be really sure) you can target your writing towards them.

You'll also need to know what it is they want to know. Ask yourself, what questions will they have and how can my website answer them?

This is what's known as a starving market. People who are hungry for information. But you need to know what information they want.

Let Social Media Work for You

There's no doubt about it that social media now plays a big part in online marketing. It's always been said that "content is king" and this has never been truer than with social media.

People are busy using Twitter, Facebook and Instagram, etc, to share what they've discovered online that's funny, interesting or remarkable.

So if someone visits your website, loves what they find there and shares it through social media, this can be more effective marketing than any you could have done yourself. They may even link to it from their own site.

But to get people to want to share what you write, you first need to know something.

The ingredients of Writing Epic Stuff

Writing anything online means you are sharing information, and this information has to be so epic, so vital, that other people can't help sharing it too.

And for this you need 3 necessary ingredients

Your information needs to be:

Relevant
Immediate
Useful

Relevant means just that. What you're writing about must be relevant to the person you're writing to.

Immediate means that they must be able to start using your information immediately.

Useful means they'll find plenty of use in what you're telling them.

So before you write anything, make sure you can see the immediate benefit your readers are going to get from reading your online content.

Ideally your readers have to find benefit for others too in what you write so that they will want to share it.

How Long is Epic Writing?

Some people believe that epic writing means writing articles. But this isn't always true

Think of memorable quotes. These are epic, but they're certainly not long.

But sometimes epic writing is long. For instance many epic novels are huge tomes.

So it doesn't matter.

If you can convey your message in just a few paragraphs, that's great.

On the other hand, don't be afraid of writing long articles either. Just don't bore people. Quality is more important than quantity.

Just make sure everything you write has the necessary ingredients to make it epic.

Build your own sustainable online epic writing business so that you can quit your job and work from home. Isn't it time you were living your own laptop lifestyle? Take the first step right now. Simply click on the link below and get started straight away. Remember, moving closer to your dream starts with just one click. https://cheritonhousepublishing.com/books/LLS.html



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