Home | AE | Writing Services | In The News | Medical | Business | Special Section | Missing | Living | About Us | Book |Editorial | Technology | Career| Education| Real Estate | Culture |Lifestyle |Local | Boston| Wedding | Music | Finance | Fashion | Spirtual Connect | Sports | Youth | Advice | All Eyes On You | Event Listing | Movie | Health & Beauty | National | Political Corner | Artist Corner | Poets Corner | Dining | New & More | Regional | Travel |
2020 Book Guide
Why You Should Write Book Reviews For Other Authors
By Jan Verhoeff
If you're writing non-fiction books, you should be reading non-fiction books. Why? You might ask, and you know I'm going to tell you... If you're writing non-fiction, you'll want to read in the area you're writing, to make sure your content is fresh, different, and valuable.
Don't copy their books. That's NEVER a good idea.
But do use their books for inspiration, for publication style, concept delivery, and comparison. Other writers in your industry are a direct link and connection to other readers in your industry. Connect, and befriend writers who actively promote information in the industry! They will be your best assets.
Review Their Books -
Did you know that writers read every review? They do. They may say they don't, or tell you they don't care about bad reviews, but they do. And even moreso, they read and remember good reviews - and good reviewers. They'll think about the words and thoughts from a good reviewer, and quite often even mention them on their blog. But THAT isn't why you're writing the review.
The reason you should write reviews for other writers in your industry is to improve your ability to recognize and understand good information. The better the information in their book, the better your review should be. I would even encourage you to not write a bad review - even if the book is really bad - but to find something good to write about. If it's really bad, you can focus on the good part and mention that you found some parts to be redundant or overwritten, etc. but find and point out the GOOD first. Be sure your review on Amazon or Barnes and Noble includes at least a 100 words - seriously, you're a writer, you should be able to write at least 100 words about ANYTHING.
Visit Their Blogs -
Does this writer have a blog? Or a discussion going on Amazon? Visit their blog, add comments to blog posts, mention that you've read their books, and add to the conversation on the blogs. Ask questions. Do you have any experience with other writers in this genre? Do you recommend other writers? Is there one thing you'd do differently now that your book is published? Find a quantifiable question and ask it.
Hopefully, they'll respond to your comment, maybe even visit your blog! Interacting builds connection, and you could make a new friend.
Invite Them to Review Your Books and Visit Your Blogs -
Remember the basis for your interest? Building connections. Growing relationships. Doing whatever it takes to build an audience in your industry means actually connecting with other writers. Don't slack off...
Are you looking for places to post your book reviews, beyond the book store, or your blog? There are many places to post reviews. Visit Refreshing Reads, for our reviews, and http://www.JanVerhoeff.com for more information about writing your own story. Let's do coffee!
How to Write Your Ad So That It Sells
By Linwood Austin
HOW TO WRITE ADVERTISING THAT SELLS.
First of all, you have to know that folks buy ONLY to get benefits. So, it would make sense that you need to make a list of all the benefits someone might receive.
Then you must remember that benefits, generally sound hollow, unless you have facts and features that support the benefits those folks will get. So, make a list of all the supporting features that make the benefits believable.
Now, you must weave your story together so that you present the benefits and the features together in such a way that they want to hear everything.
To help you weave that story, use "connectives" that move your prospect from one thought to the next. Connectives like "That means", "Plus", "And", "You might be wondering", etc.
Finally, you must bring in your "CTA" (call to action). If you get them excited about your product or service, tell them what to do to get it.
The reason you want to do all this is that a written sales message that works, works all day long. Not like a commissioned salesman who gets tired after making 20 phone calls. Your written sales message can sell at 2 o'clock in the morning and still do the selling.
Don't be afraid of a long-winded message. Why? Because prospects, not "people", are hungry for information. They need it to buy.
Use these ideas in your ads, blogs, web pages, direct mail, etc. You'll benefit from this.
THE DUDE ACTUALLY COUNTED MY PARAGRAPHS.
There are two ways of being a lazy marketer.
One way, is to use short copy that says almost nothing and hope they put the pieces together and see a reason to buy whatever-it-is you be sellin'. This is a fast way to nowhere.
The other way to be a "lazy marketer" is to tell a complete SELLING STORY. Now, it takes some doing to craft such a letter, or sales message that does a complete SELLING JOB, but once it's done, you can "cut and paste" the thing with just 2 clicks.
Keep in mind, "people" are not gonna read that long-winded "selling story" of yours... but you're not marketing to "people", right?
Instead, you're marketing to "PROSPECTS"!!!!! And "prospects" are always hungry for information and will read ANY AMOUNT of advertising copy, as long as it's interesting and helpful. For example, you're still reading this message so I might assume you're a "prospect" for my writing services.
If they are not a real "prospect" they aren't going to read anything you say, so screw 'em. I have a 26 paragraph sales letter I sometimes send to new connections. (I'm lazy.) So, this new connection just bitched at me for pasting this message on a "congrats" message. "I'm not impressed" he said. But he did count the paragraphs, which proved he read it.