What Reading Level Makes the Most Sense For Online Articles?

By Lance Winslow 

One piece of advice I'd give to online article writers is to really understand your audience. If you are trying to hit the masses with your information, then you are going to need to make it quick, simple, and easy to read. Why you ask? Well because the average online reader (member of the group we call; the masses) typically only spends about 17 seconds before they click out. That means if you want to get them to stay and actually read a page of text, it better be good, it better catch their attention and it better be simple and easy to read.

Likewise, if your main audience is professional in your industry, you need to up the reading level a tad, give them new insight they cannot find readily elsewhere and give them substance or meat in your article.

Now then, I would like to discuss a sub-topic in this venue, namely the reality that with so many emerging markets we see new English Speaking readers, sometimes this is their second, third, or even fourth language. Thus, they speak, read and perhaps write in "Basic English" or "Simple English" which is defined as English with a mild vocabulary of about 750 - 850 words. So, if your audience is international and you are looking for the most amount of readers, again the masses, then you need to be thinking here and we are talking a 7th grade or less reading level. It would appear to me, to bring this back the topic at hand full-circle, that if you want to reach a global audience, you might to consider that.

Now then, if you are indeed, writing in an industry, educational, or scientific niche, this will most likely not always be possible even if you are writing to attract international interest. However, an author may want to have articles written for different audiences - articles written for new English Speakers, average Facebook users, and those who know all the jargon in their niche.

If you insult the intelligence of your reader, you'll do a disservice to yourself in that regard, and for those who read very little, if you use big words and complex sentences, it might be too taxing on their brains, thus, no fun to read and therefore they probably won't. See those points?

One way to ensure that you are getting the right readers is to use complex titles with industry buzzwords for the higher-end crowd and cute tricky titles for the Facebook crowd, and really simple titles for the international crowd that barely has a grasp on the English language. Be great and write straight.

Lance Winslow is an Online Author, his latest eBook is about Online Article Writing. Lance Winslow is semi-retired and Founder of the Online Think Tank


2017 Book Guide


Choosing The Best Freelance Copywriter

By William Drew 

Most of the time, you may experience difficulties in keeping up with your business' social media posts. You may also be planning to reach a larger consumer population but are struggling to develop savvy articles that can help draw the attention of your target market. There are a lot of things you may be facing in marketing your business, but in terms of creating quality content that can effectively communicate with your audience; a freelance copywriter is your best option.

In today's business world, internet marketing has created a very profound impact, and finding time to navigate it will surely be a huge challenge for many businesses. With a lot of platforms to choose from: Social media, Google, blogs, email newsletters, you may get confused in choosing which of these platforms can give you the most beneficial result. However, the most important factor that contributes to the success of your marketing campaign is an effective, high-quality content that connects to your audiences, and is delivered consistently.

So, if you are having troubles in editing your newsletter or writing blog updates, a freelance copywriter can help you improve your message or even develop a new one that will allow you to conquer the internet marketing challenge.

How do you choose a freelance copywriter in the Middle East? First, you will have to go with the credentials, and then check on his reputation. You will want to hire someone who is prolific and versatile. Research whether he has been known to conquer challenging content projects as well as create powerful and memorable writing. Moreover, looking for an expert that has a good list of past and present high-profile clients is also important.

You will also have to look for his portfolio. Check out whether it has a wide range of content types, so much so that you can be completely confident of his ability to create a content type that highly suits your business as well as the right type of content with the voice you prefer for your business. Aside from his portfolio, an excellent copywriter will publish their content online boasting of their byline. So be sure to search for your chosen professional's name using Google or other search engines to check out for his work.

For businesses that are catering to local market, it is highly recommended to look for a freelance copywriter who is based within the region to ensure that they are very familiar and understands the culture well, knows the trend, and are aware of the peculiarities in order to create an effective content that targets your intended audience.

Click here to learn more about freelance copywriters.


Good Book Review...from Mike Ramey


“If I am a single person and praying for Him to bring my future spouse, I don’t need to understand how I will find the right person.  I just need to trust in the God who is able to bring us together.  If I don’t know what to do in a difficult situation, I must trust the Lord to give me wisdom and direction.”

--Kent Crockett, Author
“If God Knows What I Need, Why Should I Pray?”


    One of the weak areas in the Christian life, in the opinion of Kent Crockett is the lack of time given to, and explaining prayer to not only new converts, but to seasoned Saints.  Too many in the Body of Christ don’t understand the function of prayer, or the true honor and privilege of prayer for one reason or another.

    In his book:  “If God Knows What I Need, Why Should I Pray?”(2016, Hendrickson Publishers Marketing LLC, 222 Pages), the subject is given a thorough examination.  The chapters are short, and the questions and scripture citations are plentiful.  Crockett comes at the subject as one who is seeking answers, and one who likes what he has found at the feet of God himself.

“One of the first things new believers should be taught is how prayer works and why we need to pray.  I remember being told that I should pray, but no one person ever explained to me why I should pray.  Understanding the reason why we’re doing any task is vital for keeping us motivated.”

--Kent Crockett, Author

    Drawing from a variety of Bible translations, Crockett does bring home some food for thought on the subject.  For some, the lack of attention paid to the KJV may be a turning-off point.  However, the chapter structure of the book might just make up for this deficit.  Chapters include: “The Natural Realm vs. the Spiritual Realm”, “How Heaven Sees Prayers”, and “The Four Purposes of Prayer”. 

    The book can be found at your favorite bookstore, or, may be found through your favorite on line book seller.  This is a recommended work that will take the issue of prayer from the realm of mystery, and bring it into a needed reality for many.

    Mike Ramey is a Minister, Reviewer and Syndicated Columnist who lives in Indianapolis, Indiana.  He brings current and lesser-known titles to re-kindle a love for reading and thinking in a sea of modern technology. 
Feel free to reach him via email at manhoodline@yahoo.com.
© 2017 Barnstorm Communications.

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Lift up Christ and lay the sinner low. --C. H. Spurgeon


Why Readers Read: What Every Writer Needs to Know

By Tamar Sloan  

Why do we read? I hadn't really thought about this question in any depth. Sure I could tell you that I do it because I love to, that those stolen hours lost in pages are exciting, exhilarating escapism. But I'd never considered - and as a psychologist with my theoretical roots firmly embedded in science and evolution I should have - that story is actually a powerful part of our lives.

Think about it, unlike other pass times - like quilting,croquet or gambling - everyone does story in one form or another. I devour books, my husband loves to watch TV, my son absorbs himself in games of breeding dragons or building pixelated forests. Children take plastic My Little Pony's and build families and plan great adventures. Adults take little painted figurines and build empires and plan their enemy's defeat. Gossiping is story, seeing a psychologist is all about telling your story, marketers know that a good story will invest you in their product. I realised that story is EVERYWHERE.

Which means escapism isn't a good enough reason for story to be with us. It's true, getting lost in a story isn't smart: from centuries ago, when keeping an eye out for sabre tooth tigers was pretty essential for survival, through to modern times, where paying your mortgage keeps food in your fridge. Story has been so pervasive and universal that it's survived the ruthless mill of evolution, that unrelenting process that screens out anything that doesn't ensure our species will be here to produce future generations. If it's not securing our survival, then its cut. Gone.

Extinct.

Why then? Why is story still around? Why is it woven so tightly into the layers of our life?

Essentially, story was, and continues to be, our first virtual reality. Just like it's much safer for pilots to learn to fly in simulators, we get to learn the complicated lessons of life through the experience of others. In the same way pilots prefer to make their mistakes much closer to the ground, we get to see what could happen if our baby sitter didn't turn out to be who we thought they were, how to take down a zombie, what a serial killer is capable of, how to navigate a dystopian world, what the ripple effect of having an affair with your neighbour is. In real life, mistakes can be devastating for pilots and us alike. With story, we get to do all of this and more, all without the deadly crash landing.

Evolution thought this was so important that it actually wired us for story. In fact, it thought it was so important, it deeply embedded it into our grey matter it in two significant ways. The first has us probing right down at a cellular level. Neurons are the spindly, spidery cells that make up our brain matter. They're the little suckers that zip information all around our brain and body. A relatively recent discovery was that of mirror neurons, cells that fire both when you do something but also when you see someone else doing it. Oh, like hear a story, watch a movie... or read a book! Mirror neurons are why we get just as excited watching sport as playing it, why we scrunch up in our seats and turn our eyes away from a horror film.

Or why we have a physical, visceral response to a great book.

Pretty cool, huh?

Another is in the chemical communications that happen in our head. Namely dopamine, the little molecule involved in pleasure and reward. Food, sex and cocaine all trigger the release dopamine in our brain. And so does devouring a good book.

In the case of reading, dopamine is your brains way of rewarding curiosity, so you can learn the hard-won lessons the character is enduring (in the safety of the library or your lounge room). Interestingly, the more dopamine is released, the more of a high we get, the more we want to keep doing what we're doing. Most importantly, if the brain anticipates doing that activity again, like reading, it will release dopamine accordingly. Think about it, we've all been there when our favourite author releases a new book. When that book finally rests in your palms, that happy, heady feeling has you diving into the first page no matter where you are. It's the brain's way of encouraging you to go for it because it felt so good last time.

When I learnt all this, as a reader I felt validated. I finally figured out why I turn up to work gritty eyed and wishing I drank coffee because 'just one more chapter' turned into 'there's only a hundred pages to go, I might as well finish it'. It's not about poor self-control, an addictive personality or a belief I can function on three hours sleep. My brain is wired to want this! (Okay, fine... maybe self-control got skipped in my DNA... )

But as a writer I was fascinated.

I realised all this knowledge is the foundation of what readers are unconsciously looking for in a story. Why some books are 'meh' and why some will be OMG IT'S PHYSICALLY IMPOSSIBLE FOR ME TO PUT THIS DOWN!

If you capture your reader, give them a character they care about as they fight, fail but ultimately learn, if you swallow them whole with your words and your wit, you've done it. You've got them. They'll connect with your protagonist, your story...

Your book.

And if it's really got them hooked, the ones on your backlist, and the ones yet to come.

What writer doesn't want that?

In future posts I'll start teasing apart what the parts of our craft that will fire a readers' mirror neurons, spark that rush of dopamine, so check out the PsychWriter blog: where psychology meets writing.

http://www.psychwriter.com.au.



Kindle Publishing Guidelines - The Tools That You Can Use

By Rob Hillman 

The Kindle platform allows independent writers to publish their work online. Aside from making e-books available globally, the platform offers a wide range of options for publishing completed works.

These options are:

KDP

KDP stands for Kindle Direct Publishing. This platform comes with publishing tools that you can use to sell your e-books online. For example, KDP can help you convert your files into Kindle-compatible books before sharing them with the world. Using this platform is easy. You just have to upload the book, specify the price and hit the "Publish" button. To get a KDP account or learn more about this excellent platform, go to the kdp website.

Amazon's Publisher Tools

Writers who don't have access to premium writing tools (e.g. Scrivener) can take advantage of Amazon's publisher tools. These tools are created to help writers in preparing e-books "in-house". With these tools, you won't have to hire other people to write, format or edit your work. You can do all these things on your own.

Let's discuss each publisher tool in detail:

· Previewer - This program shows you how your book will appear on Kindle apps and devices. Use it to preview your book's layout and improve the font size and/or orientation of the text. To get the most out of this software, use it with KindleGen (see below). You can download this program by visiting the kdp website.

· KindleGen - This is a powerful tool designed to create Kindle e-books. You can run it using a command line. It can convert EPUB, HTML and XHTML files to Kindle e-books.

This program will show you detailed information while it converts a file. It will give you an error message whenever it encounters a problem during the conversion. It would be best to solve all the problems that KindleGen will show you before publishing the book.

· Comic Creator - This is the tool you should use if you want to convert comics, manga, or graphic novels into Kindle-compatible files. It is packed with cool features. It optimizes the reading experience of your customers, makes importing artworks easy and lets you see how your book will look like. Because this program accepts almost all graphic file extensions, you can use whatever design tools you want.

· Children's Book Creator - This program is similar to Comic Creator. It lets you turn image-dependent books into files that are compatible with the Kindle platform. The only difference is that this tool is more body text friendly than Comic Creator. If you love to write stories for children, this tool is a must-have.

· Textbook Creator - You can use this tool to create textbooks and other educational materials. It is simple and easy to use. You can master it even if you don't have any designing or programming skills. It works excellently in converting PDF files into Kindle-compatible files and adding different elements (e.g. videos, audios, images, etc.) to the resulting books.

The previewer that comes with this tool is perfect for checking the appearance of your book once viewed on a Kindle app or device. Visit http://www.amazon.com/ktc to download this program.

Rob Hillman is a best selling Kindle author and online Business enthusiast. To find out more about publishing and making money online, please visit http://www.easykindleriches.com


BOOKS FOR THE MONTH OF FEBRUARY 2017