2018 Book Guide

Does Your Voice Match Your Product?

By Sally Ormond

The tone of voice you use across your marketing will dictate how your customers view you.

Too stiff and formal and you'll come across cool and unfriendly; too casual and street and you'll be seen as a bit flaky, a company that can't be taken seriously.

That's why it's essential to work out who you are from the outset.

Factors that will affect your tone of voice

Before I get into that, there's something you must remember.

It doesn't matter who you are, what you do, or whom you do it for, never use jargon or industry speak in your writing.

There's a tendency for many businesses to create random sentences formulated from impressive sounding words because they want to appear aspirational or intelligent. Well, your readers aren't stupid. After reading your lofty prose, they'll realize it has no meaning or substance and is just there for fluff because you couldn't think of anything else to say.

Right, back to those factors.

For starters you must know:

    Who you are and what you stand for

    Who your customers are

    What you're selling

    Why they would buy from you

    The benefits you offer them

You can't develop a tone of voice without that information because if you don't know who you are as a company how will you know the personality you want to convey? If you don't know what you're selling or whom you're selling to, you won't know the language you'll need to sell it. And if you don't know what your product is, or the benefits it offers, you'll just be wasting your time creating content that's meaningless.

Your tone of voice

If you're a B2B business selling professional services of some sort or another, your language will be more formal than if you sold bespoke surfboards.

For starters, your audiences will be poles apart, but that doesn't mean as a B2B business you have to be starchy and corporate just because you're not selling a cool product.

On the contrary, even though you're pitching to businesses, it's real people that will be doing the buying. Whenever real people are involved (and that would be in every sales scenario), their buying decision will be emotionally driven.

That means your content must evoke an emotional response. If your product or service saves them time that means they get to spend more time with their friends and family. If it saves money, it means their business will run leaner, generating more profit that ultimately, means more earning potential.

See what I mean?

Getting back to the actual language, in the surfboard scenario it would be perfectly reasonable to see the odd "dude" in the copy. Try that as a B2B, and you'll be laughed at, but that doesn't mean your language has to be staid and boring.

Remember, a real person will read your writing. It doesn't matter how educated they are; it's essential to keep your language simple, unambiguous and conversational.

Why conversational?

Because that drives engagement, has personality and is better received than formal writing.

Many people shy away from writing with personality (i.e. conversationally) because it goes against everything they've ever learned. That's a real shame because it works.

I've used it throughout this article, as though you were sat in front of me and we were talking about tone of voice. By the way, that's a great tip for nailing conversational writing - imagine you're sat opposite a customer and talk to them about your product, writing as you do so. You'll be amazed at how engaging your writing becomes.


What's the moral of this tale?

    It doesn't matter who you are or whom you're trying to sell to; your writing must have personality if you want it to work

    Use language that's appropriate to your market

    Stay away from jargon and industry speak

    Keep your vocabulary simple

    Remember you are writing for a real person

    Write conversationally to boost engagement

    You can only achieve the right tone of voice if you know who you are, what you're selling, who your customers are the benefits your product or service offer

Sally Ormond, Briar Copywriting, is a professional copywriter with extensive experience in both B2B and B2C markets.

To have a chat about how she can help you send an email to or call +44(0)1449 779605.

Spellbinding New Book "Culprit of Division" Is the Presentation of Facts to Discredit the Ugliness of the Past in Favor of Peaceful Co-existence

Our world is full of hostilities riddled with hate, damaging behaviors, segregation and division on a scale never before seen in history. To say that we are living in a perilous time is an understatement, says Henry I. Balogun, author of "Culprit of Division." This new book presents a fact-based explanation on how we got to where we are today and how to bring about world peace despite the ugliness of the past. "If we continue to promote supremacy and the current false sense of ascendancy in the interest of self magnification, intimidation of others including the self-serving vision and the desire of the nationalists to isolate and achieve greater segregation, the future is uncertain."

According to Balogun, this little but powerful book is packed with what historians refused to discuss. It traces the forgotten journey of an entire ethnic group and their contributions to civilization, human development and growth. Here you will discover what is true about the twisted history of slavery, exploration swept and buried in the interest of kings and kingdom's effort to claim and own explorations exclusively.

Culprit of Division, which, according to the author, represents volume one, takes us to the beginning; thereby allowing us to see how we got to where we are today. Historians and students of history are going to be awestricken to see the correction of history that are historically false. This book is written to agitate rather than validate. History will never be the same again. Get your copy and let the conversation begin!

Published by New York City-based Page Publishing, Henry Balogun's inspirational work focuses on attacking social evil in the interest of dismantling the platform of hate and division and is not for the faint of heart.

As difficult as it may seem, the goal of this book is to achieve a far greater good through the presentation of facts to discredit the ugliness of the past, thereby paving the way for peaceful coexistence. Balogun explores the past to explain the rise of division between different ethnicities. However, this book provides hope for the future through understanding and learning from the past.

Readers who wish to experience this gripping and eye-opening work can purchase hardcopy of the "Culprit of Division" at bookstores everywhere, or purchase softcopy (eBook or iBook) for only $1.99 to be downloaded onto your mobile device at any of these App stores: Apple iTunes store, Google Play, Amazon, Kobo, or Barnes and Noble.

For additional information or media inquiries, contact the author via email at or on twitter @CulpritDivision. You can also download the author's personally developed "PrimeHangout" social media app on Apple iTunes Store to your mobile device.


-- 'I Am Enough: 90 Days of Spiritual Nuggets to Recognize and Embrace Your Authentic Self' is a Book That Answers Everything --


Seasoned entrepreneur, author and empowerment strategist, Harold Leffall has recently written an inspiring book that answers everything. This amazing new book is titled I Am Enough and it is 90 Days of Spiritual Nuggets to Recognize and Embrace one's Authentic Self.

"Everything starts in the mind and you become what you think," said Harold, while introducing the new book. "I wrote this book to provide real tools to help individuals build their self-esteem and confidence so that they can be everything they are meant to be," he added. According to the author, every doubt, every fear, and every insecurity is answered in this book.

In addition, Harold is a renowned empowerment strategist and in this book, he provides readers with lessons in living that disrupt self-limiting beliefs and equip them with spiritual truths that remind them of their worth. According to Harold, most people suffer from "imposter syndrome" in which they often feel as if they are not worthy and are fearful that others will discover their inadequacy. However, he knows firsthand this feeling of not feeling worthy and he has used his own experiences to help such people and change their lives.

With the humble beginnings of growing up in one of the roughest neighborhoods in Oakland with a very tough father, who was perpetually incarcerated, Harold was able to beat all the odds and successfully graduated college to start a successful multimillion dollar business. From the outside looking at Harold looked like success, he never felt successful and didn't feel worthy of the accolades and financial gained he acquired which eventually led him to lose everything.

Eventually, he became a symbol of success and has been featured in such national publications as Black Enterprise, Best Self Atlanta, Entrepreneur magazines and NBC News. This book is not only a very powerful read, but it is also a transformational guide for becoming extraordinary from ordinary.

For more information, please visit www.youareenoughnow.com


In Honor of the Victims of Iran's 1988 Massacre Iranian Author Mernegar Dorgoly Releases New Book "The Buried Secrets of Peonies"

"The Buried Secrets of Peonies" was released for Kindle and paperback on Amazon on Jan, 18, 2018.

Fort Lauderdale, FL, January 30, 2018 (Newswire.com) - Mernegar Dorgoly, born and raised in Iran, has released her new book, "The Buried Secrets of Peonies," just ahead of the 30th anniversary of the state-sponsored massacre of Iranian political prisoners during the summer of 1988. As the 30th-anniversary approaches, the families of the victims, like Dorgoly, still await justice and an international tribunal as Iran's regime has blocked all attempts to investigate the extent of the massacre.

Dorgoly's book brings a powerful sense of humanity to the ruthless and obvious human rights violation in Iran. Deeply-affected and touched by this tragedy, Dorgoly's "The Buried Secrets of Peonies" takes readers through the labyrinth of Iran after the Islamic Revolution and captures one of the darkest stains on the contemporary history of the country through eight short stories that reveal the hidden aspects of life and silenced suffering of its people. From the dark corners of prison cells to the captive bonds of love and culminating in a powerful letter from the narrator to her mother, these eight stories deliver raw emotions, searing truth, and expose human complexity and frailty.

"Writing this book and sharing these stories with my readers is very important to me," says Dorgoly. "This was a dark time in Iran's history that countless families like mine have been scarred by. I wanted to share their stories. These people were unaccounted heroes whose voices have never been heard and the depth of their agony was never revealed. This is my way of honoring all those that lost their lives, hopes and loved ones fighting for freedom and the well-being of my home country Iran."

"The Buried Secrets of Peonies" is already receiving great reviews and is available on Kindle and paperback through Amazon.

About "The Buried Secrets of Peonies"

Iranian-born writer Mernegar Dorgoly has released her book, "The Buried Secrets of Peonies", a collection of eight fictional short stories that delve into the life and humanity of the citizens of Iran during one of its darkest times in modern history. To purchase the book, visit Amazon.com.

Black History Month Release: "Invisible Queen" - Story About Queen Charlotte, First Mixed-Race Woman in British Royal Family

"Invisible Queen," a book written by Dr. Stephanie E. Myers, and published by R.J. Myers Publishing Company, a minority-owned small business in Washington, D.C., is being promoted during 2018 Black History Month. "Invisible Queen" tells the story of Queen Sophia Charlotte, a mixed-race woman born in Germany, who married King George III in 1761, and served as Queen of England and Ireland, for 57 years. "Many of us don't know there was a Queen of England with Black Heritage that was handed down from the Moors of Portugal. Queen's Charlotte's story is a missing piece in world history. As Queen, she opposed the Atlantic Slave Trade and supported the Abolitionist Movement in America; birthed 15 children, and spoke 4 languages." says author Myers, "Learning about Queen Charlotte's story can inspire young women of color, to aspire to achieve great things," said R.J. Myers, President, R.J. Myers Publishing Company, "So far, the "Invisible Queen" has received great interest from readers in the Black community around the United States, United Kingdom and Canada. It is great to see interest in Black history during our celebration of Black History Month."

The story of Queen Charlotte is timely given the upcoming wedding of Prince Harry, grandson of Queen Elizabeth of England, to actress Meghan Markle, a mixed-race American woman. A recent Washington Post article by reporter DeNeen L. Brown referenced the mixed race question involving British Royalty, by asking the question, "...Will Meghan Markle really be the first mixed-race Royal?" In her article, DeNeen Brown referenced Queen Charlotte's Moorish/Black ancestors from Portugal and makes the point that the Black heritage of Queen Charlotte has been rumored for years. Ms. Brown writes, "In 1999. The London Sunday Times published an article with the headline: Revealed the Queen's Black Ancestors." (DeNeen L. Brown, Washington Post, November 27, 2017)

Noted Journalist Barbara Reynolds, author of the biography of Coretta Scott King "My Life, My Love, My Legacy," stated, "Thanks to the brilliant scholarship and research of Dr. Stephanie E. Myers, Queen Charlotte, the wife of King George III, who was a botanist, an early patron of Mozart, and who entertained world leaders at her Court, including U.S. President Thomas Jefferson, has now been un-earthed. Historic records support Myers conclusion that Queen Charlotte is worthy of the greatest honor for her contributions to supporting Abolitionists who ended slavery."

Dr. Stephanie Myers is available for radio interviews and on-line talks for book clubs. Copies of the "Invisible Queen" can be ordered at: www.myerspublishing.com. Email contact: rjmpub@earthlink.net.


Bio for Dr. Stephanie E. Myers, Author, "Invisible Queen" Vice President, R.J. Myers Publishing and Consulting Company

DR. STEPHANIE E. MYERS, is author of the book, "Invisible Queen," a book released during 2018 Black History Month. "Invisible Queen" tells the story of Queen Sophia Charlotte, the first British Royal with Moorish/African Heritage, who was married to King George III and served as Queen of England for 57 years, 1761-1818. Dr. Myers is Vice President of R.J. Myers Publishing and Consulting Company, (RJMPUB) a minority-owned small business in the District of Columbia, that published the book.

Dr. Myers is Co-Author of the Can-Do Kids Kit, a motivational tool that contains the "Can Do Kids Creed," a pledge designed to inspire children and the children's book, "The Rescue of Robby Robo." She is also author of "Remembering the Path to T-Town," a black history book about the migration of African Americans across seven States to Lincoln, Nebraska, 1720-1940.

Dr. Myers is also a civic leader and is the volunteer National Co-Chair of Black Women for Positive Change, and President of the Positive Change Foundation, national networks that sponsor the annual Week of Non-Violence, Justice and Opportunities. She is a script writer and Co-Producer of the youth violence prevention films, "On 2nd Thought," DROP: A Story of Triumph," and "Red Flags in Domestic Violence,"

Stephanie Myers is married to Roy J. Myers and is step-mother to three adult children, grandmother to five children, and great-grandmother to a baby boy.

The "Invisible Queen" and Can-Do Kids kit are available at www.myerspublishing.com For interviews and on-line talks for books clubs contact Myers Publishing Company at rjmpub@earthlink.net