When Your Book Marketing Stalls
By Harriet Hodgson
Book marketing takes constant work, energy, and patience in order to generate sales. Long ago, I learned that book marketing was, and continues to be, a never-ending task. Since I'm not a natural marketer (I could barely sell Girl Scout cookies),book marketing is a challenge. In recent months I've intensified my marketing efforts.
My granddaughter made a 30-second video and posted it on the Internet. I'm working with a local winery and hope to do a book launch there. Although I've been hard at it, the increase in sales has been minimal. Yes, I'm discouraged, and you may be discouraged too. What can authors do when sales stall? That's the question I asked myself and here are some answers to it.
Don't give up. According to one of my publishers, customers think they act immediately after hearing about a book, but this isn't really what happens. In truth, three or four weeks may pass before a customer buys a book. So authors like you and me need to continue our efforts. The smallest step may yield big results.
Learn more about marketing. My current publisher, WriteLife, has an authors' portal on its website. Authors can click on the portal, enter a password, and find information on a broad range of topics, including copyright information, wholesale pricing, and marketing ideas. You can also watch YouTube and Facebook tutorials about book marketing.
Try a different route. My next release is a cookbook for family caregivers. I brainstormed on ways to publicize the book and this led to an "off-the-wall" idea--partnering with a local grocery store. I shared my idea with the store dietitian. She would create a display of healthy products, I would talk about the cookbook, sell autographed copies, and give away handouts with sample recipes. The store director is considering this idea now.
Connect with other authors. I posted on my publisher's author portal and am posting more often on Twitter and Facebook. The results have been amazing. For example, one author gives away information cards about her book. Following her example, I ordered cards from an online company. Four book covers are on the front of the card and book descriptions are on the back. I distribute these cards when I speak.
Take a chance. On the spur of the moment, I called the community manager of a local bookstore. (I'd worked with her before.) We had an excellent conversation, swapped ideas, and agreed that this is a tough marketing town. I think the manager understands me better now and I understand her better. The following day I emailed her and thanked her for her phone time. And time will tell if anything comes from this conversation.
Increase social media posts. Social media are the conduit to book sales. I've joined several new groups and pay close attention to what other authors are saying. What isn't working for them? What is working? You may be able to adapt an idea to your book genre. These posts may spark marketing ideas and actions.
If you aren't keeping a book marketing log, I hope you'll start one. You worked hard on your book. Now it's time to work even harder on book marketing. Let your light shine!
Harriet Hodgson has been a freelancer for 37 years and is the author of 35 books. Her latest releases include Happy Again! Your New and Meaningful Life After Loss, The Family Caregiver's Guide, Affirmations for Family Caregivers, A Journal for Family Caregivers, and soon-to-be-released The Family Caregiver's Guide. Visit her website to learn more about this author, grandmother, and caregiver
The Sovereign Psyche: Systems of Chattel Freedom vs. Self-Authentic Freedom
by Ezrah Aharone
247 Pages, Nonfiction, Softcover and Hardcover
"The Sovereign Psyche" is not just the title of the book. More importantly "The Sovereign Psyche" is the motivating consciousness, intellect, and willpower that is necessary to materialize what the book defines as "Self-Authentic Freedom" as opposed to "Chattel Freedom." Chattel Freedom is when the value of a people is predicated upon the extent to which they serve the interests and institutions of others.
As such, this work asserts that there is no such thing as intellectual or institutional equality, and that Black/African people have been unknowingly thrusted into an "intellectual and institutional war," where second-place finishers either experience varying degrees of chattel freedom or they could end-up dead.
The book shows how world systems revolve around pecking orders of sovereignty and power, not democracy or equality, which is why Jeffersonian Democracy has proven unsuitable to redress the most crucial of Black America's needs. In response, Aharone diagrams a course for an "overdue" intellectual and institutional revolution to combat racial issues that neither time nor legislation has resolved since 1865.
Regardless of the issue or aim, "genuine solutions entail what we as Black/African people intellectually and institutionally do for ourselves" Aharone writes. "If 'Black Lives Matter' then we as Black people must channel the end-uses of our intellect and the resources of our institutions to not only prove and enforce it, but also leverage powers to penalize and/or repudiate violators."
Although this work centers upon Black/African people, the sovereign functions and frameworks are universal in application. In this context, Aharone writes that "the sovereign concepts and criteria presented are far more rational than radical being that 'The Sovereign Psyche' will not only remain a driving force of 21st-century freedom, but those who do not embrace it will be subjugated to those who do."
The central question is, to what extent will Black/African people harness the willpower and employ the intellect of "The Sovereign Psyche" to actualize our own systems and institutions of self-authentic freedom, government, and development, without apology or permission? This work offers the ideological apparatus to make this possible, just as others are doing all around the globe.
Ezrah Aharone is a scholar of Sovereign Studies and an Adjunct Associate Professor at Delaware State University. He is the author of the political books Sovereign Evolution andPawned Sovereignty which Rolling Out Magazine reviewed as being “a collector’s item, alongside Welsing's Isis Papers and Woodson's Mis-Education of the Negro.” Born in Newark and raised in Passaic, NJ, he is a graduate of Hampton University. He has lived and worked in West Africa where he is now a business and political consultant (see
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