Easy Ways To Draw Attention To Your Article

By Joshua Nicholson 

In order to attract customers and increase sales, you must know how you should address them. Even if you don't know all there is to know about marketing, that is no reason to feel self-conscious. Begin picking up the knowledge that you need from this article.

If you want to raise your chances of your article being found by searches, don't make the mistake of publishing it in more than one place. Far better to publish it once, under a single URL, and linking to it with tags from other locations. This is because Google's way of ranking pages in searches is based on the number and quality of links to a single page. The more times your page appears, the more places those links will accumulate, and the weaker your search results will be.

Keep up with the trends across the industry to stay current and improve your overall customer satisfaction. Try to read as many articles as possible that relate to business, so that you can understand how certain current events will affect how customers will purchase your product or service. This will help your business thrive at all times.

If you're an expert on a topic, let your readers know that up front. Readers are much more likely to take what you say seriously and invest their time into reading what you've written on the topic if you're an expert. Don't brag to them, but don't hide your experience either.

Search out guest blogging positions. Blogs are often searching for someone to do a guest spot for them, and if you are lucky enough, or a good enough writer, you will be chosen to write an article for them. Use this position to plug your own website as well as the product you are writing about.

Schedule your article postings on your calendar, and stick to them. Consistently updating can be one of the most difficult tasks to manage when you write articles. Writing them on your schedule, like you would a work schedule, can give you the reminders and motivation you need to succeed at providing new articles on a regular basis.

Start using the techniques learned here to present and advertise your products in a way that attracts new and existing customers. Research which types of techniques are better for your own business by trying a few of these new forms of reaching more people.





How to Find Ideas and Turn Them Into Stories and Articles

By Marcella Simmons  

Ideas are everywhere - in your home, your car - at your work - you can even find ideas to write about at the park or at the grocery store.

Ever thought about how many airbags are in a car and where they may be located?

Ever figure out how they work? Article ideas might be: "The Dangers of Airbags" or "What the Manufacturer Don't Want You to Know" or even this: "How Many Airbags Are There in Your Car?" or "Where Are the Airbags in Your Car (Type of Vehicle)?"

One way to find story ideas is to be observant in public places. Listen to the people around you. Let them do the talking. The young mother in the check out line has an autistic son along with two smaller children. She is telling the clerk how she deals with this situation day-by-day and explains that by 8:30 p.m., the kids are in bed and by that time, she is so exhausted that she falls asleep on the sofa. The dinner dishes never get done on time, and sometimes she is so tired that she doesn't even have time for a shower.

The check out clerk agrees with her and explains how she handles going to college and working every evening at the supermarket until 10 p.m. and then going home and doing all the homework from her day at school.

By being observant, you opened up several possibilities for a story. You could possibly write a how-to piece for young mothers on how to cope with kids and relax after a long day or you can do an article about coping with work and school and the in-betweens for a woman's magazine such as Glamour or Redbook. Articles that help the reader find ways to handle situations like the two women mentioned above are types of stories editors are seeking.

Suppose your three year son has had an allergic reaction to fish - there's a possible story just waiting to happen. An article on "Childhood Allergies and More" or "Coping with Allergies in Children" or "Is your Child Allergic?": these are great article ideas for parenting magazines - a little research and a few quotes from your child's pediatrician (get his/her permission first) can turn a dull article into a salable one.

Write an article for a parenting magazine about your child's allergy explaining symptoms to look for and what a parent is to do if the child is allergic to something - find out all you can about the allergy so that you may be able to help other mothers understand the seriousness of a child being allergic to seafood or whatever he/she is allergic to.

Read writers guidelines of various publications that you'd like to write for. Read back issues and a couple of current issues to get a feel for what that publication is looking for.

Finding ideas to write about is only half the battle. The other half is writing it and actually getting an editor to accept it. Write it as clearly and error free as you can - let it simmer a day or too - then read it again, revise it and send it to the magazine of your choosing.

How to Get Your Book "Discovered" by the Media

By Kathleen Gage  

You've either completed the book, or you are near completion, and now you're looking for ways to raise awareness about your book. You're looking for readers, and lots of them.

There are many great ways to gain visibility for your book. However, the sooner you work on publicity the better.

Prior to the publication date, not after, is when you need to start laying the foundation for:

· Interviews

· Book signings

· Speaking engagements

Although most authors who plan to promote their book tend to start after the book is published, it's best to start long before the actual publication date, don't let this discourage you if your book is already in print.

The reality is this; most authors do nothing to get maximum visibility for their book. They "hope" it somehow ends up in the hands of readers. And thus the reason why most books never make more than $100 a year in sales.

Regardless of where you're at in the lifecycle of your book, it's never too late to look for media visibility. The more evergreen your book, the easier it is to get media interviews months, even years, after the book is published.

Additionally, the more visible you are online, the better. Knowing how to market online is a huge plus.

Be prepared to create as much opportunity as possible with a proactive approach to marketing your book.

1) Build visibility on social media. The best way to get noticed by the media is to have a strong social media presence. Before taking a hit and miss approach to social media, determine where your potential readers are. For some authors, Facebook is perfect, while for others, LinkedIn is more suitable for the genre of your book.

Look for forums and social networks specific to where your market "hangs out." For example, if your market are dentists, it's likely Facebook is NOT going to be where you need to spend your social media time. A location like Dental Town would be a much better fit. Dental Town is an online community specific to the dental industry.

There are online communities specific to just about any industry and interest. It just takes a bit of research to find those that are a fit.

2) Position your expertise with content marketing. Content marketing is a "must do" in today's online world of content hungry consumers. Content marketing is a strategic marketing approach tied into your overall digital marketing where you focus on the creation and distribution of valuable content to attract your "sweet spot" ideal readers and clients.

Content marketing is an ongoing process and one that requires consistent effort. For example, this article is part of my content marketing strategy. It will be distributed in specific online directories and on my blog.

Distribution to directories allows for new readers to find me. Posting it on my blog allows for my current followers to enjoy more relevant content.

From there, I can use the permalink from the blog post to share on social media, send an email to my subscribers and gain even more traction for my efforts.

These two strategies should be part of your long-term positioning to get noticed by the media. To get immediate results have a plan of action that gets you the fastest results in the shortest period of time.

1) Identify radio and podcast shows that are a great fit for your book. A quick Google search with "radio shows + your topic" will result in lots of choices. For podcast shows, visit iTunes and do a search for shows that fit for your topic or book title.

2) Keep a running list of show information such as the producer, host, or bookers for the show. Most show sites will have this information available.

3) Create a pitch for your book with great hooks that will spark the interest of the show contact. To pitch your idea, you can send a media release, but often a short email will work better.

When pitching your idea, keep in mind that the media is on constant overwhelm and doesn't have time to wade through a bunch of information before getting to the heart of your message. Get right to the point. Avoid long emails with a bunch of back story before you get to the actual pitch.

Present your idea with the audience in mind. Why will the audience be interested in what you have to say? After all, if you know what gets the audience excited, that will likely get the host, producer or booker interested.

The bottom line is this; you have to put effort into your market visibility as well as how you reach out to the media. Many authorpreneurs avoid these important steps and their book sales reflect this fact.

Make this a part of your overall business practices and you will be far ahead of those who "hope" to be discovered.


Inside Scoop On Writing For Magazines

By Marcella Simmons 

I once read that "Professional writers sell before they write: amateur writers write before they sell." These were the words of Linda Konner, editor of Woman's World Magazine (1991), and author of the book, How to Be Successfully Published in Magazines.

It does make a lot of sense to research the magazine first and write to fit their needs. But how many of us do that? We have 'the perfect story' that every editor will be standing in line to read. NOT! I've earned enough rejections in my thirty-plus years of writing because I knew nothing about the magazine or what the editor wanted in the first place. 'The perfect piece' still sits unpublished in my filing cabinet, long forgotten and turning yellow with age. A waste of my time and postage, not to mention a waste of good writing.

If you seriously want to write for magazines and get paid for your hard work, do your homework first. Having access to the internet is a plus. A large majority of the publications on the market today have websites and their writer's guidelines are accessible from the site. All you have to do is look in the right place. If you don't have access to a computer or the internet, your local public library usually has one you can use an hour or so a day for free. You can print the guidelines for a few cents and have a hard copy on hand once you leave the site.

Writers have it easy these days and can do their research in a lot less time than back in the day when I first started writing. I mailed out endless letters requesting writer's guidelines and sample copies. By the time I waited three or four weeks for the magazine to come in, I had already moved on to another project and the magazine became just another 'must read' piled in the corner of my little home office. Months passed, and they were never touched. After months of dust collecting, they finally got tossed.

It is so easy researching markets right here on the net as we now know it today. Research while the topic is hot - while the idea is fresh and you know you have something good that someone wants to read. You just have to figure out which magazine editor will want it. For all it's worth, request an editorial calendar or theme list and read it line for line. Do that and half your work is done.

A query letter to an editor is all that is needed in most cases, unless the writer's guidelines stipulates otherwise. Some editors request to see a full manuscript along with your query. You'll just have to follow the guidelines to be sure. Typically, an editor will respond to a query within two to four weeks whereas manuscripts usually gets tossed to the slush pile and may not receive a response for three or four months or longer or Never! Editors are busy people. Writers have the misconception that editors sit behind a desk all day reading - that's so near from the truth.

The other half depends on you, the writer. What you say in your query and your story will determine whether it gets published or not. Once an editor gives you the go ahead to write your piece, there's no time like now. Deadlines approach quickly and you want to be sure that you have your story written in time for editing and rewrites, if necessary.

Every good story or article needs simmering time - let it set a few days and read over it again. Rewrite it if necessary, and edit it thoroughly. When you are absolutely sure it is ready to go out in the mail, then drop it in the mail in plenty of time to meet the deadline.

If you're really serious about becoming a professional writer, find out exactly what the editor of the magazine you wish to write for wants to publish, the length, and everything else you can find out about it, and start writing. Before submitting the actual manuscript, find out if you need to query first. Write your best piece and submit it - once you've done your best, you have a very good chance of getting accepted along with receiving a check from the magazine for your hard work.

Good luck in all your writing endeavors...