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7 Ways To Ensure Your Artwork Is Print Ready

The following article provides a quick guide on what to think about when preparing your artwork for printing.

It is important you follow these guidelines as any errors made are likely to cause a delay or because unnecessary stress should the final print quality be sub-standard.

1. Check your files

Check your artwork for spelling mistakes, grammar and ensure all images used are high resolution. Double check to make sure as any errors found will delay the turnaround of your product.

2. Bleed

Bleed is the extra bit of the design page which you design on, as normal, with the knowledge that it will be trimmed off the finished flyer. Any images on your artwork should bleed off the page, and essential text should be away from the trim edge by a good few mm's. We use a 2mm bleed area on each edge.

3. Text

Keep essential text away from the edge of the flyer, by about 8-10mm for best results.

4. Print Resolution

Ensure your artworks resolution is at least 300dpi. The higher the resolution the better.

5. File Formats

If you are using un-common fonts, ensure you supply your artwork as a flattened jpeg or tiff. This will ensure there will be no font problems when your artwork is checked. The most commonly accepted program formats are Quark, Illustrator, Photoshop, Corel Draw, Corel Paint, Freehand, InDesign and Paint Shop Pro. Vector files such as .eps and pdf's are becoming more common and ensure a better end product.

6. Colors

Unless you have a calibrated monitor, your artwork is likely to have slightly different colors when printed. Ensure your color choices are correct before sending to print.

7. A Final Check

Before sending to your printer, have one more final check that everything is as expected.

WARNING

There are two things you should consider when designing your flyers:

Due to the quick turnaround of our flyers, they are trimmed down not long after they are printed, in most circumstances we try to give a printed sheet 8 hours to dry completely, this isn't always the case. This is noticeable when one side of the flyer is left white, and the other side bleeds rich color to the trim edge. This will cause slight powdering of the rich ink over, on to the white side. In this circumstance we recommend the use of borders.

Borders on the edge of a flyer, can sometimes give the flyer a classic look. But make sure the borders are a good few mm in from the trim edge, because of the way we print flyers (up to 32 at a time) and the speed at which we turn them round (from payment, to your door) these borders may not be an accurate trim to the exact 10th of a mm. Therefore we ask for a 2mm bleed. The cutting blade could go either way. We cannot be held responsible for imperfect results if these borders are slightly uneven.

Submitted by: Chris Riley



Acrylic Painting Lesson - Mistakes To Avoid In Your Acrylic Paintings

When you are just starting out with acrylic painting, you will most certainly make your share of mistakes. This is the natural process of painting and we all learn and grow from our mistakes. This article introduces some of the more common mistakes beginner acrylic painters make.

Mistake #1 to avoid: Not using enough variety in your painting. An interesting painting has variety. It creates curiosity and interest, and the viewer wants to return to observe it. So how do you create an interesting painting? Use a variety of different brushstrokes, techniques and values in your paintings. Change the direction of your brushstrokes or mix different techniques in the same painting.

Mistake #2 to avoid: Being too technical or copying. In order to truly paint a subject, and when I say "truly", I am not saying you should copy the subject exactly as you see it. I am referring to connecting to the painter inside and truly painting your own impression of what you see. This is how your inner creativity shines on the canvas. It is what set painters like Vincent van Gogh and Claude Monet apart from the rest. They each injected their own style and heart into their work. I believe your own unique creativity comes to the surface the moment you stop relying on the technicalities and theories associated with painting. I am not saying one shouldn't study techniques and theory, but at some point, we have to put that stuff on the back burner and let our creativity do some of the thinking. Whatever you do, don't copy other artists. There is nothing wrong with allowing other artists to influence you, just make sure you allow your own unique style to come through.